If you’re looking to increase your site’s visibility, the following best backlink tools will help you achieve your goals. Some of
these tools can even help you remove a Google penalty!
You can also use these tools to discover link-building trends and uncover further link-building opportunities.
To build high-quality natural links for your website, you should check out this list of the 13 best backlink tools to get the job done. These tools offer comprehensive reports of new backlinks to your website and help you find more targeted opportunities based on your search preferences.
You can also use the outreach tool to create a personalized outreach campaign by including your contact information, social profiles, and email address.
13 Best Backlink Tools
- SEMrush
- Moz’s Link Explorer
- Majestic SEO
- Ahrefs
- Nightwatch
- Linkody
- Seobility
- BuzzSumo
- Google Backlinks Tool
- Link Prospector
- GroupHigh
- NinjaOutreach
- BuzzStream
1. SEMrush
SEMrush is an excellent tool for backlink generation. Its Backlink Gap Tool analyzes competitors’ links to find high-probability link-building opportunities. It also analyzes SEO sites to determine the backlink opportunities your competitors aren’t taking advantage of.
This tool will help you expand your brand’s coverage by analyzing competitors’ backlink sources. You can use the Lead Generation Tool to get the latest leads from new prospects.
SEMrush offers 40+ tools that are great for your SEO campaigns. Its dashboard has customizable reports and is easy to use so that you can see your backlinks profile at a glance. Its keyword research tool is also suitable for link building.
- 7 day Free Trial. Prices from $119.95 – $449.95 monthly.
2. Moz’s Link Explorer
This tool can help you analyze your link portfolio and find the hard-to-target domains. It helps you determine which internal links in your website are nofollow. The free version is worth the trial. You can subscribe to Moz Pro for a full-featured package.
Moz Pro is a full-featured suite of professional SEO tools. One of its most useful utilities is its ‘Link Explorer,’ which is great for reverse engineering competitors’ backlinks.
It provides metrics for each link, including the domain authority index, the number of linking domains, and spam score.
It includes a list of top links on a competitor’s website. The Moz Local feature is helpful for local businesses.
- 30 day Free Trial. Pricing is from $99 to $599 monthly.
3. Majestic SEO
Majestic is a free link analysis tool. It crawls the web to discover commercially-relevant links.
This tool can show how many backlinks your site has from other sites, including blogs and directories. It shows you where those backlinks are coming from and if they’re from other websites.
With this tool, you can analyze your competitors’ link profiles and determine the best ones.
4. Ahrefs
Ahrefs is a powerful link analysis tool, similar to SEMrush, which shows you a competitor’s backlinks. It allows you to disavow toxic backlinks
and identify those you need to build for a healthy backlink profile.
You can also check competitor backlinks and contact them. This tool is extremely user-friendly and provides a comprehensive overview of a domain.
It allows you to view broken backlinks, which the site owner may have deleted.
- Trial for 7 Days for $7. Pricing from $99 – $999 monthly.
5. Nightwatch.io
Nightwatch is a powerful tool for analyzing your competitor’s backlinks. The tool shows you what your competitors are linking to and gives you a detailed report on how they are using the links on your site.
Its advanced backlink analysis tools can help you identify the problem areas and fix them. And it helps you optimize your backlink strategy by detecting poor-quality or spammed links.
- Try for Free for 14 Days. Priced from $32 – $295 monthly.
6. Linkody
Linkody is a desktop tool that monitors the backlinks to your site. You can even compare your competitors’ link profiles with the help of this tool. It also keeps track of your entire link-building activities.
Its dashboards will show you how many links are pointing to your website. It also tracks the status of your built links.
This backlink tool is an excellent way to check your competitor’s link profile. It has an intuitive interface, but it doesn’t have a clean user interface. Moreover, it takes longer to produce results than some of its competitors.
Although it can provide a lot of data about your competitor’s link profile, it is not the best option on the market.
- Free 30 Day trial. Pricing from $14.90 – $153.90 monthly.
7. Seobility
The tool allows you to analyze the backlinks of a competitor’s website. Using its advanced algorithm, it identifies spam and old links on your opponent’s website.
It then generates a report on your backlinks that shows how many new and lost links your site has. This tool is a great way to check your backlinks before launching a major campaign.
- Free Forever plan. Pricing from $40 – $160 monthly.
8. BuzzSumo
BuzzSumo is another tool that lets you monitor how many backlinks your competitors have. This can be precious information for you to use for your backlink strategy. It provides alerts so that you can easily manage your link-building strategy.
But before you start using BuzzSumo, you should consider using other backlinks tools.
- Free Forever Plan 10 searches a month. Pricing from $99 – $299 monthly – 30 Day free trial.
9. Google Backlinks Tool
This free software application will show you which websites are linking to yours, and which ones aren’t. You can also disavow unwanted links if they’re affecting your site’s SEO.
You can explore it to find out which links you should remove or improve. If you’re unable to remove these links, you can try the backlinks tools that are available for free.
10. Link Prospector
You can use a tool called Link Prospector to identify broken links on the web. It will evaluate a list of keywords and display results that are sorted by keyword relevance, SERP rank, and other criteria.
You can also mark each link to indicate that you’ve visited it. Then you can view a list of web pages that have the most links. This way, you can focus your link-building efforts where they’re most likely to be successful.
- Pay as you go $5 a credit or pricing is from $47 – $127 monthly.
11. GroupHigh
This is an excellent tool for finding blog owners or influencers that might link to your site. The automatic prospector also has an outreach platform built-in. It helps you create targeted outreach campaigns and find new link opportunities.
This tool has a long list of indexed links, making it easy to find new prospects. It also helps you identify influencers, which are often overlooked by other tools.
- Free Trial. $8000 one-off price.
12. NinjaOutreach
The most important asset for any business is time. You need to find influential people and build lists in record time. NinjaOutreach makes it easy to do both. With a new UI/UX and a new look, version 2.0 is an exciting upgrade.
Here are some of the highlights of NinjaOutreach:
- You can import up to 1,000 sites and export results in CSV format.
- Receive notifications when important details of your campaigns are missed or not responded to.
- The UI of NinjaOutreach is easy to use.
- It includes tools for importing and exporting leads, and it even has a 7-day free trial. You can use the tool for as long as you’re a member, and you can customize your contacts’ profiles as you wish.
- 7 Day Free Trial linked to a $155 monthly plan. Pro plan $259 monthly. Both are billed yearly.
13. BuzzStream
With a free BuzzStream account, you can get started with your outreach and monitor the results of your campaigns. You can easily manage your outreach campaign from a single platform. With the free trial, you can use the BuzzStream service to test its features and see if it fits your needs.
BuzzStream helps you keep track of social media messages, emails, and status updates. It provides tools for tracking and reporting. It even includes an email outreach management feature.
If you’re planning to create your own campaign, BuzzStream is a great option for you.
- 14 Days Free Trial. Pricing is from $24 – $999 monthly.
Conclusion
The most popular backlinks tools can help you monitor your competitors’ links and improve your own. These tools analyze the backlinks to your website and offer reports on the strength and popularity of each link.
They also show you what kinds of links are most valuable to your website. For example, if you have a link from a blog that is popular with your audience, you may want to analyze the content of that blog to improve your own ranking.
Getting quality backlinks from authority websites can take time and effort but it tells Google that you have great content. So good that others are willing to be linked to you.
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