Are you aware of what your competitors do? Your competitors’ SEO strategies, keywords, traffic, and other information can
help you get in a better place than you currently are. The proliferation of SaaS means that you can access many of these tools. But you need to choose the best one for you.
Keyword research is essential for creating effective search marketing campaigns. Good SEO and PPC campaigns are built on eliminating negative keywords, finding relevant keywords, and structuring campaigns into appropriate ad groups.
Table of Contents
5 Best Keyword Competition Tools
- Moz
- SimilarWeb
- Ahrefs
- SEMrush
- BuzzSumo
These are some of the top tools that can help you detect your competitors’ keywords and more.
1. Moz
The Moz dashboard displays the search history of a keyword over a specific period. It also shows keywords that visitors used in organic searches. You can also find other information that will assist you in understanding your competitors.
Moz’s Keyword Explorer allows you to see which keywords your website ranks for. It also helps you find the most relevant keywords of your competition. It checks your entire website for any errors. If it finds any problems, it will also make specific suggestions that you can use to improve your page.
Moz’s Keyword Explorer tool allows you to search for keywords, root domains, subdomains, and exact pages. Moz will give you perfect suggestions and tell you which keywords your site might rank for.
It predicts the volume of keyword searches with 95% accuracy. It allows businesses to target long-tail keywords with high relevancy.
You will also see the expected CTR rate scores, keyword volume, and keyword difficulty. This will help you determine how significant an impact you can have on ranking your site and driving traffic is. This tool will give you a SERP analysis that explains why certain pages rank well, and others do not.
Moz offers the following tools: Keyword Research, SEO Audit & Crawl, and Backlink Research. These tools allow businesses to stay ahead of their competitors.
Pricing: Moz offers four plans. Prices for the Standard, Medium, Large, and Premium plans are $99, $179, $249, and $599 respectively. You can find out more about their pricing and features here.
2. SimilarWeb
Knowing your competitor’s traffic is key to understanding them. This includes information on their traffic patterns, traffic sources, and the places they get visitors. It also helps you learn about potential customers. SimilarWeb is the best tool for all this. You can also add competitors to compare traffic.
Compare your website with your competitors to see how they perform in page visits, session times, bounce rate, page views, and other metrics. SimilarWeb allows you to see the organic and paid keywords of your competitors.
You can find the most searched keywords, the traffic they generate, and the ads associated with them. It is also possible to find other websites people visit during the same browsing session. This will allow you to gain more insight into their likes, dislikes, and what they are most excited about.
You can find out where your competitors are getting traffic, including search engine results, social media, and referrals. This will allow your company to discover new ways to attract users.
Do you want to see the sales funnels of your competitors? Do you want to see their most popular pages? You can even track their campaigns. Try SimilarWeb, which is highly sought-after.
Pricing: There is a free and an enterprise version. If you want to find out their pricing, you will need to speak to one of their consultants.
3. Ahrefs
Ahrefs ranks websites according to the quality and size of their backlinks. The metric UR measures the strength of backlinks to the target URL.
It can also show the number of backlinks, the referring domains, and organic keywords.
Ahrefs keeps its backlink graphs updated daily. This will allow you to track the value of backlinks as they change over time. Ahrefs Site Explorer provides more information on your competitors’ websites, including which sections generate the most traffic from particular countries. It provides you with a wealth of information if you have customers all over the world.
Ahrefs is proud to say that it brings data and metrics from Google, YouTube, Amazon, and Yahoo. The tool called “Keyword Explorer” shows search volumes and the estimated number of clicks for search results.
The number of clicks can help you determine if a keyword is worth targeting. Why? Google gives an immediate answer to a search so that a search does not always result in clicks. Ahrefs will allow you to target keywords that receive more clicks.
It is better to create content that you can use to get in touch with potential customers. It would be logical to spend more on paid ads if the number of clicks was more significant than 40%.
Low competition keywords are an area that can bring you high traffic and offers a lot of potential for business. Ahrefs will help you find it and make the most of it. It is an indication that the keyword has a lot of commercial potentials.
Pricing: Ahrefs offers four plans. Prices vary depending on the features. Prices for the Lite, Standard, Advanced, and Agency plans range from $99 to $179 to $399 to $999. You can access the Standard and Lite plans for seven days, starting at $7.
4. SEMrush
SEMrush provides a wealth of SEO intelligence that will help you optimize your content and improve your keyword rankings. You can see the different keyword variants that are related to a specific root word.
It also provides information about the backlinks of your competitors. The tool displays the information in the form of a pie chart. This will allow you to build a successful backlink strategy. You can also see which of your competitors are using do-follow and no-follow backlinks.
It is easy to see why SEMrush is one of the most widely used business tools. There are 40+ tools in the software, as well as data for over 140 countries.
You can see traffic to your competitor’s website by entering their URL. This will reveal the keywords that bring them the most traffic. You can use this information to create content that is targeted at these search terms.
Also use it to generate ideas for other keywords. You can not only analyze keywords of your competitors, but you can also analyze the competitors.
Pricing: The company offers a 7-day free trial and three paid plans.
They offer three paid plans: Pro, Guru, and Business! And they cost $99.95, $199.95, and $399.95 per month, respectively.
5. BuzzSumo
BuzzSumo will help you find your closest competitors. It will also help you discover new names that may be competitors, even though they are smaller. You can also view individual posts and their performance over a specific period.
Buzzsumo is the best tool to see how your competitors’ content performs across social media platforms. It will display the number of shares on social networks such as Facebook, LinkedIn, and Twitter. It is the most powerful tool available for competitor analysis right now.
I recommend that you use the trial version as the free option is not sufficient. This tool allows you to create a complete content strategy. It will enable you to identify the most popular stories and create viral content. You can even gather real-time data.
It allows you to monitor your competitor and receive notifications whenever a competitor features online. This will allow you to search through millions of forum posts on Amazon, Reddit, and Quora.
You can grab their attention by joining in the conversation with customers and answering their questions. You can create a dashboard that allows you to view all of the comparisons you have made with your competitors.
Pricing: There are four plans available. You can access all plans for seven days free. The Free, Pro, Plus, and Large plans cost $0, $99, $179, and $299, respectively, depending on what features you require.
Conclusion
Every business must do competitive keyword analysis. It should be part of your strategy and not something you do as an afterthought. Being successful takes skill in marketing and knowing where to target is the first step and for this, you need accurate data.
All of these companies are reliable and have a great toolset, research each company before choosing the very best tool for the information that you need for your growth.
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I hope that this has helped you to know where to start to get your data. Leave a comment and share.
Warm Regards,
Lily Munday
This was great. The only keyword tool I knew was was Jaaxy. I especially like the sound of buzzsumo. I use jaaxy in my day to day work (blogging for other people) as they all require keyword data on each post. Normally I use jaaxy, after seeing these recommendations I may start branching out and comparing the results to what I normally use.
That sounds like a great idea Kelly. All information is good information. I really like BuzzSumo it’s actually fun to use.
My personal best keyword tool has been Ahrefs. I had also tried SemRush some time back but it came across as a complicated tool for me. So I opted to go with Ahrefs. I like the way how Ahrefs has been well designed and how much detail it offers with every search. I like their backlink reports and the fact that you can download the whole results page of a website you are taking influence from, with all the columns and everything you see on their page. I highly recommend it.
This is great advice, Dave. It sounds like you have found the tool for you with all the bells and whistles to know what your competitors are doing. This is so important.