A Review Of SEMrush: How to Explore it in 2023

If you are looking to optimize your website for search engines then it is worth you considering SEMrush. With over 6 million users it is one of the most popular SEO tools currently available. In a review of SEMrush, I will break down the benefits and any challenges when using this product.

Are you prepared to take your digital marketing to new heights? Look no further than SEMrush! It’s the ultimate tool for mastering the expansive realm of online marketing. Whether you’re an experienced marketer or just beginning your journey, SEMrush is here to assist you in achieving extraordinary success.

SEMrush was Founded in 2008 by Oleg Shchegolev and Dmitry Melnikov, with a small group of SEO and IT specialists. In those 12 years, they have grown and positioned themselves as a world leader in competitive research services.

Their plan was to create software tools to help businesses of all sizes to optimize their visibility across key channels and create engaging content for the users.

Their goal is to give you masses of informationmassive information

This can be used to grow your business by:

  1. Creating new web content targeted to attract traffic.
  2. Comprehensive Domain Analysis
  3. Competitive Positioning Map
  4. Rank Tracking
  5. Backlink Analysis
  6. Link Building Tool


SEMRush offers 3 main pricing plans:

Let’s look at what is on offer for the price.

1. Creating New Website Content with Keywords

  • Based on the phrases you enter, SEMrush can give you keyword suggestions (click Keyword Magic ) that will help you attract more readers.
  • They will tell you how difficult it will be to rank for specific search phrases.
  • Even more important for your SEO they will suggest websites that might be worth approaching for backlinks.
  • You can perform an “SEO audit” on your website to find out if there are any technical improvements that will help you achieve better search results.

Results for Keyword Searches:

  • You will see how many people are searching for a particular keyword
  • Find out how difficult it is to rank for that keyword
  • Check who is already ranking for that keyword
  • Get suggestions for other keywords other than the one you picked.

What Does The Keyword Overview tool Give You?keyword tool

  • The number of searches per month for that keyword on Google

  • The ‘keyword difficulty’ score

  • A list of the sites that are ranking for it.

  • Shows you the results per country

The Guru Plan

This gives you a few extra tools to market your content, such as identifying new topics to write about and monitoring for mentions of your brand. SEMrush also provides an SEO writing assistant to review your writing and give suggestions in real-time.

Identify link-building opportunities through analysis.

It will audit your writing for the best practices for SEO too. Personally, I prefer to have Yoast loaded free on my website as it gives you a readability score and how to fix it and an SEO score with suggestions as you write.

2. Comprehensive Domain Analysis

It is always beneficial to first analyze your own domain website — to see where SEO improvements could be made. Then check out your competitors, to see how difficult it will be to outrank them in search results. Knowing your competition will help you to find ways to outrank them and learn from their SEO techniques.

During a Site Audit on your website, SEMrush will look for:

  • Slow-loading content

  • Duplicate content

  • SSL problems

  • Crawl errors

  • Missing headers

  • Overuse of keywords

Anything that will impact in a negative way on your SEO with explanations on why you need to change it.

SEMrush also allows you to do domain analysis on a website in order to see if it’s worth approaching its owner for a link from his/her site to yours. I’ll explain more about the value of ‘backlinks’ later also known as external links.  — this is because external links (or ‘backlinks’) from high-quality websites to your content can really boost its performance in search.

Domain Overview Section

In the ‘domain overview’ section, you can get an immediate idea of any domain URL that you enter and see how they are performing in search results.

The analysis includes:

  • An ‘authority score.’

  • The total number of visitors to the website per month.

  • The complete number of external links — backlinks — pointing to the website.

  • All of the keywords the website ranks for.

  • Anchor text is commonly used in links to the website.

  • Top performing keywords.

  • Display advertising statistics.

  • Any competing websites.

SEMrush has worked on giving you a creditable sense of any domain. Keep in mind that any analysis software is never going to be 100% accurate as some things like traffic may have to be extrapolated. Most good companies will own up to this downside.

If you are looking for context between your site and others then SEMrush will give you a good indication of where you stand in the popularity stakes and your competition.

3. Competitive Positioning Map a map of the world

This is a must-have tool. It lets you see, at-a-glance, where a competition website fits into a particular market and how strong it is against all its competitors and you.

The keywords by the country metric are also useful — it helps you get a sense of where in the world your site is ranking highly.

4. Rank tracking

This tool tracks how your website performs for each keyword in the search engines over time. It’s easy to set up and gives you great data over the long term on how you are ranking higher for chosen phrases.

You can also do a comparison history chart with your competitors for the same keywords and you will receive email updates on your rank progress.

5. Backlink analysis

Without backlinks to other reputable websites, your success will be limited. In SEMrush you can check with the backlink analysis tool or use the backlink audit tool.

The Backlink Analytics section lets you enter a domain name and view a list of all the backlinks to it. It will show you the anchor text, the type of domain, and any information on the IP addresses connected to the backlinks.

Backlink audits

You can perform a ‘backlink audit’ on your website to see if you have any bad backlinks and check the site’s health.

During a backlink audit, SEMrush compiles a list of links that it thinks are spammy and gives you a heads up.

It is a very strong feature of the product as it’s very good at spotting poor-quality links.

6. Link Building Tool

Probably the most outstanding feature of SEMrush is its link-building tool.

It is crucial to your success that you get other websites to link to yours. Search engines award higher ranking and positions in the search results to websites backlinked to other high-quality, relevant websites. This is a key SEO project goal. The more backlinks the better.

SEMrush’s link-building tool works by:

  • Determining who your competitors are and what they’re ranking for?

  • Examining the content on your site.

  • Asking you the keywords you want to rank for.

It will then suggest a list of ‘prospect’ websites that it thinks are worth approaching for a backlink or guest post opportunity.

  • You can connect your mailbox to SEMrush and send inquiry emails from within the tool.
  • You can keep track, CRM-style, of the progress of each inquiry and the response.
  • where possible SEMRush even gives you an email address for each website.

To me, this is probably the best tool available for creating backlinks. SEMrush has really nailed this challenge and you can benefit big from this tool. At this point in time, no one else can offer you a better backlink creator. Ready to get started on a free trial?

Listing Management Tool

How Easy is SEMrush to Use?

It can be a steep learning curve and cause ‘information overload’ but most of it is grouped into useful categories and graphs. Better to view the information on a desktop computer than on a phone. There is a SEMrush mobile app.

A Review of SEMrush Features

SEMrush is more expensive than Jaaxy, but both keyword research tools are helpful for beginners. Besides the price, Jaaxy offers a simple interface and an excellent keyword tool. The SEMrush features are handy for SEO.

SEMrush offers advanced strategies for increasing rankings and authority.

SEMrush is a more robust keyword research tool. You can choose between plans according to your needs. However, they are both worth considering. You can use both to optimize your site for your target audience and generate high-quality traffic.


  • Backlinks Gap Analysis
  • Site Audit
  • Keyword Research
  • Competitive Analysis
  • Topic Research Tool
  • Daily Rank Tracking on Keywords
  • Report Builder for your Clients


There are massive amount of support available to help you understand this complex software. You can Phone, Chat, or Email with help quickly at hand.


This product gives you all the tools and oodles of data to comprehend exactly where you stand with your marketing strategy and your SEO structure. This is a product that can be tailor-made for a growing company that needs to know the facts.

SEMrush is an essential tool for those eager to explore and conquer the vast world of digital marketing. With SEMrush, you can unlock the true potential of your online marketing efforts, attract a larger audience, and achieve your business goals.

Take the plunge into the world of SEMrush and discover how it can transform your digital strategy. Embrace the power of data-driven insights, stay one step ahead of the competition, and witness your online presence soar to new heights with SEMrush by your side.

Get a Free Website and Training in Keyword Selection and More.

Test drive Wealthy Affiliate today

I hope you have enjoyed this review of a very clever company that can help you compete with keyword selection, SEO, and quality backlinks.

I hope this has helped, please leave a comment or like and share. Thank you.

LILY Munday


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6 thoughts on “A Review Of SEMrush: How to Explore it in 2023”

  1. Hi again!

    Yet another very interesting article that I will bookmark for further action in the future. It looks like an interesting company to have my website checked out by professionals. The price seems a little high though for me and I wonder if there are any cons for this company? I still might give it a free trial, it could be totally worth it! Thanks !

    • Hi Lizzy, it is always good to do the free trials even if at the moment you are not quite ready to increase your monthly outgoings. The wonderful part of an online business is that you can run it cheaply but these great tools can help you to become profitable sooner by steering you in a better direction.

      Thanks for your comment.

  2. As I was reading your review I couldn’t but help think that Jaaxy does most of these things and I get the version included in the Premium Membership.  How do you think Jaaxy compares?
    For me, I don’t even earn that much to invest in SEMRush, so it’s a steep price to pay for something I already have.
    Looking forward to your reply.

    • You make some very good points. I have heard that there is little variation between SEMrush and Jaaxy and because you are getting the Jaaxy Lite for free with your Wealthy Affiliate program you are getting the best deal for now.

      SEMrush does offer more tools but maybe you won’t need them until your business is a lot larger.

  3. Great tips on SemRush tool.

    I saw it couple of time online and I saw that other were using it but didn’t give it much attention.

    Now that I have read your article I am very interested to find out more about this tool.

    I think that it is very inovative and that it can help me a lot with my business.

    Keep posting articles like these , I really enjoy reading them.


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