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Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary .It is 25 years since Patek Philippe launched the “Generations” advertising campaign .
Find out the latest news and announcements from Patek Philippe to .
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental . This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in . Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary longevity are founded on the strength of a real, human insight.
Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong.
This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “You never actually own a Patek Philippe.
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .
Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic. Their iconic advertising campaign, which was launched in 1996, said: "You never actually own a Patek Philippe, you merely look after it for the next generation" successfully communicates the perceived value of the Nautilus as it conveys the assurance that the quality of the watch and the brand will last for generations, just like a piece of .It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity.
Patek Philippe watch campaign
Patek Philippe, in partnership with independent comms agency, Leagas Delaney, has announced its latest edition of the iconic 'Generations' campaign, to celebrate the launch of its latest.
Patek Philippe sunday rewind campaign
Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary longevity are founded on the strength of a real, human insight. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “You never actually own a Patek Philippe. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you .
Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic.
Their iconic advertising campaign, which was launched in 1996, said: "You never actually own a Patek Philippe, you merely look after it for the next generation" successfully communicates the perceived value of the Nautilus as it conveys the assurance that the quality of the watch and the brand will last for generations, just like a piece of .
It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that has become iconic for its timeless appeal and longevity.
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