Every time someone visits your website you want to offer them a bonus to give them your email address. In this way, you can develop a great relationship to help them achieve their goals.
Although an email list is a sales tool it is important to remember that these are real people, with real needs.
What Does Constant Contact Do?
Email marketing drives results in your business, not just by helping you to collect email addresses through their over 100 templates. They also show you ways to stay in touch with your subscribers and customers through your list.
Many parts of it are automated so that when someone subscribes they receive a please confirm your email address confirmation and then any following emails that you have designed to be delivered in a sequence or campaign.
What Do They Offer?
- Fully Integrated autoresponder for collecting and staying in touch with your subscribers.
- Sign up Tools designed to help you get email addresses
- Mobile and social responsive templates
- Real-time tracking tools to show who has received, read and shared your emails
- Action blocks that guide your email readers to the correct response for sales
- List segmentation
- Consult One on One with a marketing professional
- Read their blog, watch a webinar or attend an event
- Get product support via phone or chat
- Work with them to solve your problem (Solution Provider)
- Let their Marketing Services Team do the work for you
98.4% of consumers check their emails daily, so this is a market place you don’t want to ignore.
You can also integrate Constant Contact with your business tools such as WordPress, Shopify, Facebook, Hootsuite, and many more. Add a subscribe button to your website or a landing page offer that makes people want to connect with you and your products.
The Money is in the List
Setting up an autoresponder can take some time depending on how quickly you can create your lead magnet and write drafts for the 3 emails that you should schedule as a basic setup. Then each week (as a minimum) as you get subscribers you will want to send out an update email to keep in contact.
It is crucial that you create a plan for collecting and supporting subscribers so that they can become a resource for promoting future products. This will create more organic traffic to your website.
We all know how it feels to have contact from someone you trust, you look forward to reading the tips in their emails and getting special prices on products.
Who Started Constant Contact?
Randy Parker created Roving Software in 1995 which became Constant Contact and sold it as a public company. He later went on to create many other business-friendly software tools and is the founder of Brevi.
Constant Contact offers Several plans.
Free 60-day trial – No Risk. No credit card required. Limited to 100 contacts. But unlimited emails.
$20 Per Month for 0 – 500 Subscribers. Unlimited emails.
$45 Per Month for 500 – 1000 Subscribers.
$65 Per Month for 1000 – 5000 Subscribers.
$95 Per Month for 5000 – 10,000 Subscribers.
$225 Per Month for 10,000 – 25,000 Subscribers.
$335 Per Month for 25,000 – 50,000 Subscribers.
All plans come with unlimited emails per month but Unsubscribe and Duplicate Subscribers are counted.
Sell Your Knowledge
Describe how your knowledge can help your subscribers and as a result, this will build a loyal following and a great income.
Explain the value of what you’re offering through retargeting ads, triggered emails, and live webinars.
- Facebook Ads
- Email marketing
- Marketing automation
- Use what you’ve learned about your contacts to present relevant offers based on their preferences.
- Stores and products
- Sales funnel
- Paid webinars
Connect your online shop to Constant Contact.
Get Started Today
Building your business is all about finding people interested in your product or services that can help them. Indeed it’s crucial that you don’t miss the opportunity to gather email addresses and stay in touch.
Thus, Constant Contact has an all-inclusive system that is tried and true to regularly contact your subscribers and assist them.
Whether you choose to use a website, sales funnel, or paid ads on Facebook or Google. Accordingly, don’t waste valuable time as you need to implement a system to store and autorespond to their needs.
Constant Contact also provides a lot of free training to you as a small business owner just starting out or for larger companies.
Keep it personal
Keep it personal when you write copy for your website or for an e-mail that you’ll be sending to your list. Consequently, I recommend that you write it as if you were having a conversation with your reader, face to face. Look for ways to incorporate your personal story and your personality into the copy.
I make my websites and e-letters personal by keeping my readers updated on where I am and what I’m doing. I also share information about my background.
Such as the fact that I’m a Professional Singer/Guitarist of over 45 years as well as a businesswoman. And I share my opinions on current events.
The bond this creates is extremely powerful.
You’ve probably noticed that emails that you enjoy opening are friendly and easy to read for this reason so take the time to develop a bond.
Start your e-mails with a quick personal update. Then go into your content or sales message. On your website, the “About” page is a great place for your personal background information. Include a picture, or pictures, of yourself (especially on the home page) to help put a face to the name. You could even have videos.
Stand Out From the Crowd
Customers often tell me that the reason they purchased something from me was not because of the offer. But as a result, they felt like they actually got to know me as a real human being.
Getting personal can help you and your website stand out in a cold and crowded digital world. While it’s true that “the money is in the list,” you’ll quickly discover that there is more money in your relationship with the people on that list.
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