Spam filtering has become more tedious over the past few years, which is one of the main reasons your emails get lost to
spam. To better serve their customers, email service providers such as Yahoo and Google are cracking down on spam.
The problem is, the filtering process isn’t perfect. This means that legitimate emails can sometimes go to spam.
These eight tips will help you get to your customers’ Inbox.
Table of Contents
1. Use WP MailSMTP
WP MailSMTP will ensure that your emails are correctly authenticated and sent via trusted third parties. This will ensure that your email campaigns don’t get mislabeled as spam.
More than 1,000,000 websites use WP MailSMTP to ensure that their email campaigns go to the correct place and are not marked as spam.
Many people don’t use an email service provider. Instead, they use WordPress to send their emails. If you’re in the same boat, don’t hesitate to use WP MailSMTP.
It is straightforward to set up. The WP MailSMTP team will even set it up for you, saving you time and headaches. Next, create the email copy you want and hit Send.
Some reputable autoresponders have a high rate of delivery such as Aweber, GetResponse, and MailerLite.
2. From Scratch, Target the Right Customers
OptinMonster allows you to trigger targets. For example, you might show opt-in campaigns to users who scroll through a certain amount of content on your blog. You could also trigger campaigns based on which social media platform the user is using.
This tool allows you to ensure that your subscribers are only interested in your content, products, or services. This will lower the chances of your emails being marked as spam and increase engagement rates.
- Cookie Retargeting
- Geo-location Targeting
- Referrer Detection
- Page-Level Targeting
- And more.
This is the best way for you to ensure that your email campaigns aren’t flagged as spam. OptinMonster is a great choice to reach the right audience for your email list. It’s easy with this tool. There are a variety of ways to target your ideal buyer persona.
Check out OptinMonster prices here.
3. Show Subscribers How to Keep Your Emails Organized
Remember that engagement can have a significant impact on your inbox placement rates. Your emails won’t go to spam if you help your subscribers keep track of all future emails.
While your emails are crucial to your subscribers, they also likely receive a lot of emails. You can help them locate your emails by showing them how to organize them into a folder.
These are the instructions you can give to your subscribers to help them organize their emails:
- Once you have finished reading an email message, move it manually to the appropriate folder.
- After you have finished reading emails, create a folder that you can store them in.
- You should not set up filters that automatically send emails to these folders. Or you could miss important information.
You will be surprised how many readers would happily set up this folder for future emails. Many companies don’t ask for this. This is one of the main reasons people don’t organize their Inbox in this manner.
4. Double Opt-ins from the Start
Spambots can sometimes create false subscribers. If this happens, your open rates can plummet. The double opt-in feature allows you to make sure that your email list only contains people who are interested in your products or services.
You can use OptinMonster’s double opt-in feature to stop your emails from going to spam. This feature will ask your users to confirm their desire to be added to your mailing list.
5. Explore the OptinMonster’s Lead Verification Software
TruLead(tm) allows you to verify your users’ email addresses to ensure that only high-quality leads make it to your list. You can block email submissions using:
- Specific IP addresses
- Role-based emails (help@, info@, support@, and more)
- Their lead verification system
- Free email accounts (such as Hotmail, Outlook, Yahoomail, or Gmail)
- Special characters, strings, or patterns
- Plus, many other things
OptinMonster is an excellent tool for growing your list. You have the option of TruLead(tm) – their original lead verification algorithm.
TruLead(tm), on the other hand, helps you make more money over time. Because all of your email campaigns will reach the right people, you can expect higher sales.
TruLead(tm), which verifies your leads, can save you tons of money over the long term. This is because email service providers typically charge by the number and type of contacts you have.
Half of your list can be spam submitted, which means you are paying more for useless leads.
Deliverability rates will rise as more people engage with your email campaigns. Your emails will reach your Primary Inbox, where they belong, with higher open and click-through rates.
OptinMonster is, in the end, the best tool to ensure that your email doesn’t get lost in spam folders.
You can sign up for TruLead(tm), which is entirely free for 30 days. You can then test the lead verification system with no risk.
6. Ask Subscribers to Whitelist Your Emails
Subscribers can rest assured that they will continue to receive the emails they have signed up for. Whitelisting your emails will increase your sender reputation and will improve your overall inbox delivery rates.
Send welcome emails to new subscribers. Tell them to whitelist their emails. This asks your subscribers to inform their email service providers that you don’t spam. This simple act can help in several ways.
This is something you should include in your welcome email. Your subscribers are still excited about the content that they have just signed up for, and your brand is fresh in their minds. Ask them to whitelist future content for their own benefit.
7. Tell Gmail Users to “Drag” Emails from Other Tabs to Your Primary Inbox
Gmail users might have difficulty finding your emails even if they didn’t go out to spam. This is because your emails may have been filtered into tabs such as Social or Promotions. These folders are considered spam, as people rarely use them.
You can avoid this by asking your subscribers to move your emails from the Promotion folder to their Primary folder. Your Gmail subscribers will now receive all your emails to their primary email address.
8. Use a Reputable Autoresponder
There are a few companies that Google, Bing, and Yahoo recognize and don’t block when delivering double opt-in emails to subscribers. It’s worth checking them out as Aweber is great for money-making opportunity websites and you can start for free up to 500 subscribers.
Conclusion
I’ve covered seven ways to stop your email from becoming spam. Put these into practice by asking your subscribers to organize their emails into folders and know that your emails are reaching your readers.
I hope that these tips have helped to clear up why we ask our subscribers to white list our emails to them. If they have subscribed then they are interested in receiving emails from us. Sales from your email list convert at the highest rate of all promotional marketing so it’s important to polish and develop your email list.
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Warm Regards,
Lily Munday
Thank you for this article, yo have helped a lot. I know this is off topic, but what is email marketing? I hear it is very lucrative and I am always looking for ways to make money from my website. I will be sure to wait for your feedback. I will be sure to share it with everyone in this industry
Hi Daniel, email marketing is when you send emails to people who subscribe to your website. The reason why it can give you a return of around $40 per $1 invested is because people have chosen to receive your emails. Thus you have people interested in what you have to sell.