Now that your business is growing, you surely want to start using outreach strategies soon! Learn how to build an email list for affiliate marketing. Email marketing can help you grow your business and also make money online.
In this piece, you’ll get all the basics of email marketing so that you can start to build your list.
Let’s get started!
What are the Fundaments of Email List Building?
Email list building involves asking and collecting email addresses to contact those persons in the future.
You do not want to spam people and set wrong expectations, so you only send the emails of interest to the recipients. The people that open, read, and engage will be the ones who want to get your content.
Using an effective permission marketing format that allows you to send targeted messages and convert prospects into customers. Basically, if people have chosen to subscribe to your website they are interested in the topics you write about.
Why Build an Email List?
A mailing list is a significant asset for any kind of online business.
Here are some of the reasons why:
- It’s one of the performance marketing channels with the highest Return on Investment.
- Average $1 per subscriber per year. A return of $38 for every $1 invested.
- Subscribers have chosen to join you for information, which you can tailor to their needs.
There are many different ways to start an email list. You can start with a free plan to share your content with up to a certain number of subscribers, but eventually, you will reach the point where you need to switch to paid subscription plans.
With email sequences, you’re able to nurture relationships with your audience and convert higher rates of emails to sales. You use triggers to make offers more appealing to recipients through the emails they’ve received.
You can get started free when you start using email funnels to send emails and collect payments from your customers. It is also risk-free because pro trainers teach you to use the system correctly and run the business diagonally.
How to Build an Email List (Step-by-step)
Follow these easy steps and develop a list of email subscribers engaged in your content.
Step 1 – Choose an Email Service Provider
You must choose an email provider that works well with your needs and provides the features you are looking for. Sometimes it makes sense to take your time when choosing an email provider, even if you might feel pressure to change a while after signing up.
Choose a suitable email marketing platform. Most platforms have a free service of up to at least 500 subscribers, so there is no reason to hesitate to set one up straight away and gain subscribers from your daily traffic.
Step 2 – Create a Sign-up Form for Your Target Audience
To get the emails addresses, you need a form that prospects will fill in to subscribe. Aweber allows you to create a pop-up offering a gift for readers’ email details. This is a very simple process.
There are several email providers, but the most popular are Gmail and Yahoo. You can set up these external services as opt-in forms or choose to integrate them with your email provider. It’s a pretty straightforward process!
You’ll want to ensure you have your target audience in mind before starting. It’s also important that they get real value from being on your list. Always give top value to your subscribers and they will be loyal for years.
That is why people say, “The money is in the list.” Because it costs you very little to collect email addresses or to send out a newsletter once a week to help and educate your followers. And you can always promote products and services to them.
How to Grow a Targeted List
- Add opt-in forms to content related to what you offer. They can be customized and sophisticated to support your customers’ journey with you.
- Create the perfect angle to entice visitors by offering them complimentary information on what you could send them in future emails.
- Enable double opt-in to prevent unwanted and unengaged sign-ups.
Having an email list is crucial for landing a steady stream of targeted leads and building a more extensive customer base. It also helps guide your strategy and make future marketing plans happen faster.
Step 3 – Write a Welcome Email or Series of Emails
It’s best to send your first few emails with a topic and a supporting message. This will help you avoid confusion and allow people to know you and what you care about.
Such emails have the highest open rates. They warm up the subscriber for your following email, likely to drive more sales and revenue.
Your emails are more likely to drop in the inbox of any recipient by using Inbox Pause. It trains your mailbox not to split the mail into their respective folders, and it makes sure that future emails don’t go into their spam or promo boxes either.
There are many benefits of sending a series of emails to your subscribers as soon as they sign up. Not only does this provide them with important information, but it also strengthens your brand name.
The first email that they will receive is a Thankyou for becoming a subscriber with a link for the gift that you offered.
The next email is the most important of all. It should tell your subscribers what you offer and introduce yourself. Every email should contain valuable and engaging content that will help them get more value from their subscription. (Again include the gift link.)
Consider building your sender reputation from the onset. You can also ask for replies to gain more engagement, and make future emails reach inboxes.
Step 4 – Configure Your Account with Proper Sender Info
The sender info is one of the things you should always take care of first when it comes to your email marketing.
Be sure to personalize your email by using a recognizable name or the sender’s information. Subscribing to emails may seem like a small action, but people trust you more when they know it’s from you right away.
It is a great idea to include your personal or pen name in addition to your brand name. Let people get to know you, that is part of why they subscribe. We all like to feel important.
You’ll set up your email to send everything from your professional business domain. This is an excellent way to keep things up-to-date in your digital marketing world.
Bulk emails that end up in other people’s spam folders end up there for a reason and not just because they’re sent from Gmail, Hotmail, or Yahoo.
To stay compliant with the law, it’s best to add your physical address at the end of each email. If you don’t like to share your address publicly, use ConvertKit, and they’ll send you a link that includes their address.
Step 5 – Drive Traffic to Your Opt-in Forms
Let’s talk about how to get the most conversion traffic possible. First, you need to do A/B testing of your opt-in forms. Find out which one performs better, and then rotate towards that one on your website.
Even if you only receive a small percentage of your traffic in monetizable subscribers, they’re helping your business to grow.
You may need to pay a few visits before a prospect is willing to trust you with their email. Be sure to take them up on the offer of valuable content in return!
Here are a few ways to drive traffic and build your email list quickly:
- Have opt-in subscription forms in strategic places.
- Create dedicated landing pages to collect leads.
- Collect emails on your most significant pages (Homepage, 404, About, Contact).
- Start by promoting your posts and landing pages on YouTube, Pinterest, and Slideshare. They’re great places with a lot of potential for reaching eyeballs who are likely interested in your product.
An email list is a group of prospects who agree to receive emails from you. It’s a direct way of contact for you to get in touch and build trust with them!
Building relationships will build you a huge business over time and a subscriber list is worth a lot of money to that business.
Your first step is to learn how to build an email list for your business and build relationships that will benefit both of you.
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Wishing you great success.