So hesitate no more. I’ve worked through several of the most popular autoresponders and chosen the easiest free version to get you started. Each step will include screenshots that you can refer to.
Let’s get started with an Overview
- Create a Lead Magnet and Emails
- Choose an autoresponder
- Open an account
- Create a workflow in your autoresponder
1. Create a Lead Magnet and Emails
Before you select an autoresponder company to use, you will need to decide how you will entice people to subscribe to your website. There are several ways to do this but the easiest is to give something away. An E-Book or PDF that will help your subscribers to solve a problem.
Writing a PDF may take you a few days, so schedule a time to do this before starting your journey. It doesn’t need to be fancy as long as it gives quality content in 5 – 10 pages, include a cover with a picture. Make it attractive. You may choose to create this in a word document so that you can polish and keep a copy. Once finished Save as a PDF and upload it to your My Google Drive for easy access to your subscribers from a link you will include in your Emails to them.
Create Your Own E-Book or PDF
There are also several free websites where you can create a flashy e-book. You can try attract.io or Designrr.
You will also need to create at least three emails to cut-and-paste into the templates for your autoresponder.
- A Welcome and the link to your E-Book email
- A 2nd email giving them another free tip (also include the book link again)
- A 3rd email explaining another great product and a call to buy
These can all be created in word documents and saved until you are ready for them.
The whole process in a nutshell.
- Promotion of your website or post in social media or paid advertising
- Lead Magnet offer page or pop-up on your website
- Thank you email from the autoresponder asking for confirmation from the subscriber (Double opt-in)
- 1st Email in your campaign – Welcome with Lead Magnet link
- 2nd Email in your campaign – Reminder of why they joined. Give more value
- 3rd Email in your campaign – How you’ve helped others example. Benefits. Or a Sales Page!
- Sales page – outlining an offer for a specific problem. Proof of benefits. Including a Call To Action button to buy or sign up for your product.
A week or a month later you can create a whole new newsletter (Email) to give another helpful tip or your new blog and suggest another product. The goal is to build a relationship with subscribers who have chosen to read your emails.
2. Choosing an Autoresponder
There are many companies that will help you to create a campaign to collect email addresses. Some are easier to use than others. Not every company provides video training or live chat helpers to keep you moving forward. Also, some free services with newer companies can’t always deliver all your emails and they get shunted to spam.
Because of all the differences between these companies, I have compiled a chart so that you can compare at a glance what each offers. They range from completely free up to a certain amount of subscribers or a short trial period before paying.
Personally, I went with Aweber for my business website and with MailerLite for my music niche website. They are both easy to set up and have great affiliate programs as well. You are welcome to use my links to get started.
I will be covering the step by step setup here of MailerLite but there is a link to my blog on setting up Aweber too.
Tip # 1
Before you sign up for any autoresponder read about some little details that are important to opening an account with any autoresponder.
When you join any auto responder they will ask you some basic questions like your contact email address. Use your website email address not your personal email address as it looks more professional and if later you decide to sell your website as a going business it is easily redirected.
Put your website name in the business section so that your account is registered under your website.
You will be asked for an address. This will appear on the bottom of all your emails etc as legally required, so think very carefully about what you want to appear on all your correspondence if you value your privacy as it cannot be removed.
If you haven’t signed up yet for your free account click here to get started.
3. Open Your Account with MailerLite
Once you have applied for and confirmed your membership from the email sent to you my MailerLite you are ready to get started creating your Workflow chart that will send your emails out to your new subscribers.
I hope you have already created your Lead Magnet and Emails in your Word doc and are all ready to rock.
In the Dashboard click on Subscribers then on the orange button on the right Add Subscribers, click on Add Single Subscriber, and add yourself as a subscriber with a new email address (this is necessary to allow you to create your emails.)
Now go to the top and click on Forms, Click on the orange button Create Pop Up and follow the directions to create your first pop up.
Go to your website dashboard and click on plugins and add the plugin MailerLite, follow the directions by clicking on the plugin settings.
4. Create a Workflow in your Autoresponder (MailerLite)
To set up your emails that will be delivered after the confirmation email to subscribers click on Automation, then click on the orange button called Create Workflow it will show you a box saying Set up workflow trigger.
On the right, you will see two boxes. You can name your workflow and then click on the second box to assign the trigger. Choose – When a subscriber joins a group for now. Click on the orange button at the bottom to Save.
On the left, you will see a + button below the Trigger box. Click on this and it will give you the option to create an Email or a Delay. This is all you need for now to put each of your Emails in (starting with your Welcome email) then click on the + and add a delay before they receive the next email and so on.
Once you save and publish this you will be asked to activate the program and you are all done. If you are unsure of any steps and would like to have Mailerlite staff check your work click on the chat or ? button bottom right.
This Workflow chart will be triggered automatically after the subscriber has confirmed their subscription.
Congratulations! You have finished setting up your email collector and will start being notified when someone subscribes. I hope this tutorial has helped to streamline the process of understanding how to quickly set up the automation. Your pop-up should be helping you to collect names as people visit your website.
You may wish to also consider using the landing page designer available in both MailerLite and Aweber. You can place these on your Facebook pages, Pinterest, Twitter, etc to also attract subscribers.
If you are thinking about starting a business read about how you could create a website for free.
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