At the core of any online internet business is the need for people to find you. Keywords or sentences and how people find your information and or your products. The easiest way to think about keywords is to imagine your ideal customer wanting to ask a question. Imagine the words that they would use to ask that question from Google, Bing or Yahoo. This will help you to find keywords for a website that will have them wanting to visit your blog.
Magic Words For Your Business
What are the words that best describe what you represent in your business? If you are a gardening website offering helpful advice then each post needs to lead back to you. Each keyword that you place in a post title needs to be part of a question that your customer is looking for.
If you were to search for keywords in Jaaxy (a keyword tool) you would see that 2979 people search this keyword title everyday and that there are 184 website posts for this title. Every word in black is a keyword. If you look further down the page you will see ‘container gardening for beginners‘ with 199 searches per day and only 101 website posts, a lot less competition. Your goal is to have your post listed (ranked) on the first page as high as possible using the keywords to help your customers find you.
There is a trick to being ranked highly, one that takes a few marketers some time to learn. What is the secret? Being helpful and answering the question. I know this might sound obvious but no one likes being sold to and you will buy when you are ready. If you feel that the post helped you to understand the answer to your question then naturally you will want to buy.
Have a Free go at Jaaxy
I’ve included the link for you to try your own search for keywords for your business. I know when I started my blog I knew nothing about how SEO (Search Engine Optermisation) worked. What you should do is write down any questions that you think someone would ask you about your business product and then Jaaxy it to have a look at the keywords (in black) and the figures for traffic and posts. This is going to help you to think about how to bring more traffic to your website.
The best way to understand keywords is to do your own research. Look to see what people are keying into Google in your niche and try different ideas in Jaaxy. See what is rating the highest (traffic AVG) with the lowest number of posts competition (QSR) and the % competition balance between Traffic and posts (>100 SEO) the closer the SEO number is to 100 the better for you.
Finding the Best Keywords is a Science
When you first start a blog there is a lot to learn and it is quite likely that you haven’t thought too much about the titles that you put on your posts. But it is a science and one that professional entrepreneurs very quickly realise can make or break their business. Imagine if you were a mechanic and you put a big sign outside your place that said Vehicle solutions? It doesn’t say that you fix electrical faults in cars and trucks, it really doesn’t give any indication of what the business does. People may not bother to ask and will probably go down the road to the guy with the big Mechanic sign out the front.
So plan to be obvious about what your post will help with!
As you can see from the post below that is ranking number 5 on Page 1 of Bing, having a nice clear title can help people to find you. This is another feature of the Jaaxy keyword finder being able to look up your Site Rank for your posts to see where they rank in Google, Bing and Yahoo.
Where to Place Your Keywords
Now that you have worked out the keywords that you want to use in your post, where should you put them?
- In the title
- Somewhere in the first paragraph
- Try to use them in your subtitles or synonyms of your keyword
- Perhaps 3 – 4 times depending on the length of your whole text but naturally not forced cramming
- In your meta description
See how below there is a condensed version of my title in the meta description. This is the one chance you get to encourage people to read your post, make it a good, positive pitch using your keywords. I know it helped me to get to the number 1 spot in Yahoo.
At all times you are trying not to overuse your keywords and you can be downgraded if you try and stuff them into every third sentence. I would recommend writing your informative and helpful post first and then going back during the polishing stage to slot them in where appropriate.
Very soon you will begin to understand how crucial keywords are to branding your website business. Definately worth the effort to understand how people use keywords to get answers to their questions.
Why are Subtitles So Important for Keywords?
There are two reasons to really consider what you use for your subtitles.
- Easy Scanning
- Featured Snippets or Answer Box
1. We all scan posts when we are pushed for time. This is a human way of finding relevant information that we can use immediately. So imagine if the information you most needed didn’t have a relevant title, how frustrating. Consider that your reader will want to go directly to a point and make it clear in the subtitle.
2. It can be exciting to have your list of subtitles used as a featured snippet by Google. This means that your post will be up the top of the first page. Also easy access to your post which is listed at the bottom of the box. Take note of this when you do your research, it’s important.
5 Steps to Maximise Your Keywords
- Research the keywords for your title before writing
- Use Keywords that show off your brand
- Put them in the first paragraph
- Put your keywords and synonyms in your subtitles
- Keep in mind your reader and answer their question
A very famous man called Zig Zigler once said;
“You Can Have Everything In Life You Want, If You Will Just Help Enough Other People Get What They Want.”
I personally have found this to be true. With that I hope that what I have written here will help you to understand how crucial and how easy it is to use keywords to grow your business.
Feel free to comment and contact me if you need any help.