How to Find Keywords for a Website in 2023 (Updated)

How to find Keywords for a website will help you to be successful. At the core of any online internet business is the need for people to find you. We all need help on how to find Keywords or sentences that will help people findHow to find keywords for a website your information and or your products. The easiest way to think about keywords is to imagine your ideal customer wanting to ask a question.

Imagine the words that they would use to ask that question from Google, Bing, or Yahoo. This will help you to find keywords for a website that will have them wanting to visit your blog.

As a website owner, you want to make sure your site shows up on search engines’ first page and gets loads of traffic and potential customers. An excellent way to make your site visible on search engines is by choosing the right keywords that people use when searching for stuff online.

These words are what you want to get right to improve your SEO. This article will discuss why finding the perfect keywords is crucial for your site.

How to Find Keywords For Your Business

What are the words that best describe what you represent in your business? If you are a gardening website offering helpful advice then each post needs to lead back to you. Each keyword that you place in a post title needs to be part of a question that your customer is looking for.

For Example;

If you were to search for keywords in Jaaxy (a keyword tool) you would see that 2979 people search this keyword title every day and that there are 184 website posts for this title. Every word in black is a keyword.

If you look further down the page you will see ‘container gardening for beginners‘ with 199 searches per day and only 101 website posts, a lot less competition. Your goal is to have your post listed (ranked) on the first page as high as possible using the keywords to help your customers find you.

keywords in Jaaxy

There is a trick to being ranked highly, one that takes a few marketers some time to learn. What is the secret? Being helpful and answering the question. I know this might sound obvious but no one likes being sold to and you will buy when you are ready. If you feel that the post helped you to understand the answer to your question then naturally you will want to buy.

Understand Your Target Audience

To understand your audience, you could try using apps like Google Analytics or social media analysis to watch their online habits.

Check out what keywords they’re using and which pages they’re scrolling through. Use that information to make changes and create a solid keyword strategy.

Another way to get personal with your customers is by asking them right out. Do surveys or bring together a focus group to get direct feedback.

Ask them what kind of tips or info they’re looking for and what struggles they face. This feedback can give you the inside scoop you need to make a targeted keyword strategy.

Knowing your audience is the base of selecting effective keywords. This way, your website can attract your dream customers and give them exactly what they’re looking for.

Research Keywords like a Pro

After getting some potentially popular keywords that match your target audience’s interests, it’s time to get down to the nitty-gritty of keyword research.

Keyword research entails using different tools and tactics to uncover the phrases and words that are most frequently searched for.

Google Keyword Planner emerges as the most widely used research tool. By merely keying in a related keyword, you can view its most related keywords with info on its frequency and competition levels.

Other effective keyword research tools worth trying include Jaaxy, Ahrefs, or SEMrush, which identify high-volume keywords and related ones that could benefit your business.

Essentially, while researching keywords, stick with ones that make sense for your content and are widely searched for.

Skip the highly-competitive keywords as they’re too difficult to rank for. Instead, focus on the long-tail phrases, more complex phrases/terms that are less common but easier to rank for.

Choose the Right Keywords

After researching, it’s now your chance to handpick the right keywords for your website. Prioritize the keywords that matter the most, which suit your website’s theme and have a soaring search frequency.

Choose low-competition keywords, so you can optimize rightly and achieve significant ranking within the shortest time possible.

One way to pick the right words is by prioritizing longer phrases that are more specific and less fiercely sought, making them easier to be seen.

Moreover, these longer phrases are often more closely connected to your content and can draw more targeted traffic to your website.

Another method is to think about what users are looking for when they search for a particular term. For instance, someone looking for “running shoes” might want information on distinctive forms of running footwear, whereas someone looking for “buy running shoes online” is probably after a purchase.

By choosing keywords that match user intent, content can meet their needs and boost ranking on search engines.

Lastly, adding words or phrases to headers (H1, H2, H3, etc.) can aid search engines in comprehending the structure of content and boosting ranking. Use words naturally in headers and avoid stuffing, which can damage your rankings.

To make your content more understandable, use catchy and informal words for your subheadings. This will also help your readers easily see the main idea of each section. By incorporating related keywords, you can structure and categorize your content better.

Using keywords in your headings can boost your content’s readability, allowing your audience to glance through the whole thing with ease.

Optimize your Metadata

Utilizing keywords in your headings isn’t the only deciding factor for search engines. Also, ensure you create high-quality content.

Metadata includes the title tags and Meta descriptions. These elements show up in search engine results, with title tags as the page title and Meta descriptions acting as summaries.

Ensuring that the titles and summaries accurately reflect your content can boost your click-through rate from search engine results pages, resulting in increased traffic and higher rankings.

Keep your title tags short and sweet at no more than 60 characters so they’re straight to the point and capture your content’s essence.

When it comes to your Meta descriptions, keep them brief and include relevant keywords that give readers a preview of what’s to come.

Make sure to add a clear call to action to get them on board. Your Meta descriptions should be no more than 155 characters so they’re short and sweet like your title tags.

Have a Free go at Jaaxy

I’ve included the link for you to try your own search for keywords for your business. I know when I started my blog I knew nothing about how SEO (Search Engine Optimisation) worked.

What you should do is write down any questions that you think someone would ask you about your business product. Then use Jaaxy to have a look at the keywords (in black) and the figures for traffic and posts. This is going to help you to think about how to bring more traffic to your website.

Disclaimer: This article contains affiliate links where I may receive a small commission at no cost to you if you choose to purchase from a link on this page. However, these are merely tools I fully recommend when it comes to hosting a website. You are welcome to read my full affiliate disclosure in my privacy policy.

The best way to understand keywords is to do your own research. Look to see what people are keying into Google in your niche and try different ideas in Jaaxy. See what is rating the highest (traffic AVG) with the lowest number of posts competition (QSR)  and the % competition balance between Traffic and posts (>100 SEO) the closer the SEO number is to 100 the better for you.

You can also use a webmaster to check for keywords and backlinks.

Finding the Best Keywords is a Science

When you first start a blog there is a lot to learn and it is quite likely that you haven’t thought too much about the titles that you put on your posts. But it is a science and one that professional entrepreneurs very quickly realize can make or break their business.

Imagine if you were a mechanic and you put a big sign outside your place that said Vehicle solutions? It doesn’t say that you fix electrical faults in cars and trucks, it really doesn’t give any indication of what the business does. People may not bother to ask and will probably go down the road to the guy with the big Mechanic sign out the front.

So plan to be obvious about what your post will help with!

As you can see from the post below that is ranking number 5 on Page 1 of Bing, having a nice clear title can help people to find you. This is another feature of the Jaaxy keyword finder being able to look up your Site Rank for your posts to see where they rank in Google, Bing, and Yahoo.

Jaaxy review - Free keyword finder

Where to Place Your Keywords

Now that you have worked out how to find keywords for a website that you want to use in your post, where should you put them?

  • In the title
  • Somewhere in the first paragraph
  • Try to use them in the subtitles or synonyms of your keyword
  • Perhaps 3 – 4 times depending on the length of your whole text but naturally not forced cramming
  • In your meta description

See how below there is a condensed version of my title in the meta description. This is the one chance you get to encourage people to read your post, make it a good, positive pitch using your keywords. I know it helped me to get to the number 1 spot in Yahoo.

wealthy affiliate review

At all times you are trying not to overuse your keywords and you can be downgraded if you try and stuff them into every third sentence. I would recommend writing your informative and helpful post first and then going back during the polishing stage to slot them in where appropriate.

Very soon you will begin to understand how crucial keywords are to branding your website business. Definitely worth the effort to understand how people use keywords to get answers to their questions.

Why do Keywords Matter?

Keywords matter because they help search engines understand your website’s purpose. When users look for something, search engines employ algorithms to find the most relevant sites to display in their results.

Keywords are the key to this process. If your website has keywords related to the user’s search, search engines will present it.

The correct keywords also help you attract the ideal audience to your site. By picking perfect keywords, you can draw in visitors who are interested in what you have to offer on your site. This can lead to more people becoming paying customers or subscribers, increasing your conversion rates.

Tips for Proper Keyword Usage

Here’s how to use keywords on your website:

  • Keep it natural: Don’t go overboard, stuffing your content with too many keywords. This can actually hurt your page rankings and make it harder for readers to enjoy. Just include them naturally throughout your content and headings.
  • Include keywords in the URL: Adding keywords to your URL can help search engines understand what your page is about.
  • Use keywords in your Title tags and Meta descriptions: These short blurbs that summarize your page’s content matter! Make sure to slip your keywords in there to improve click-through rates.
  • Add keywords to your headings to improve your rankings: The keywords in your headings (H1, H2, and H3) will assist search engines in understanding your page structure.
  • Add keywords to image alt tags: Search engines will comprehend your images’ content better if you add keywords to the image alt tags.
  • Create amazing content: In order to move up the search engine rankings, you must produce content that is both awesome and relevant to your audience. Share your wisdom, use language that clicks, and watch visitors flock to your site. Keep up the hard work and your search engine rankings will follow suit.

Why are Subtitles So Important for Keywords?

There are two reasons to really consider what you use for your subtitles.

  1. Easy Scanning
  2. Featured Snippets or Answer Box

1. We all scan posts when we are pushed for time. This is a human way of finding relevant information that we can use immediately. So imagine if the information you most needed didn’t have a relevant title, how frustrating. Consider that your reader will want to go directly to a point and make it clear in the subtitle.

2. It can be exciting to have your list of subtitles used as a featured snippet by Google. This means that your post will be up at the top of the first page. Also easy access to your post which is listed at the bottom of the box. Take note of this when you do your research, it’s important.

5 Steps to Maximise Your Keywords

  1. Research the keywords for your title before writing
  2. Use Keywords that show off your brand
  3. Put them in the first paragraph
  4. Put your keywords and synonyms in your subtitles
  5. Keep in mind your reader and answer their question

A very famous man called Zig Zigler once said;

“You Can Have Everything In Life You Want If You Will Just Help Enough Other People Get What They Want.”

I personally have found this to be true. With that, I hope that what I have written here will help you to understand how crucial and how easy it is to use keywords to grow your business.


What’s the difference between short-tail and long-tail keywords?

Short ones are brief and general, like “kicks,” while long ones are more specific, like “best lady trainers for flat feet.”

How often should I use keywords in my content?

Just use them right, don’t be spammy or anything.

How long does it take to see results from optimizing for keywords?

Results can vary depending on various elements like competition, content quality, and backlinks. To notice a noticeable improvement in your rankings might take weeks or months.

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I hope this has helped, please leave a comment or like and share. Thank you.

Warm Regards,

LILY Munday

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6 thoughts on “How to Find Keywords for a Website in 2023 (Updated)”

  1. This piece is wonderful. I love the quote that one can get everything one wants in life if one can help enough people get what they want. Using keyword is cool if it matters or correlate with the context of the write up or article. It also helps to be obvious and intentional about  the post. Thank you for the article. It’s amazing and informative. 

  2. Hi there,thank you for sharing this very useful article that talks about how to find the best keywords using Jaxxy and how to use and present those keywords in the best possible way. Your article helped me understand how Jaxxy works and how to use it when looking for new keywords.

  3. Thanks for this helpful post on finding keywords, Lily! I considered it one of the most vital posts I’d ever need to read this January. I’ve long ago had issues finding the right keyword research tool alongside understanding the metrics needed for coming up with a low competition keyword. Today, you resolved this for me in a simple way.

    Glad you introduced Jaaxy in your post! I must say, with the ease of use and other viable features of this tool, I have never found such a brilliant keyword tool to use for content creation. Thanks for being helpful!


    • What can I say, Joyce, I love my Jaaxy. It is such an easy tool to use and not just for keywords. You can check how a post is ranking in Google, Yahoo, and Bing. This helps you to understand what posts are working for you and where your traffic is coming from. We all may as well make it easy to do keyword checks as it’s now part of our business world.


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