Trying to create engaging, quality, and remarkable content can be very difficult. This is because it normallyrequires doing a lot of research and finding out about the content you want to create. How to promote your blog free by republishing content on LinkedIn and Medium.
Accordingly, this is the major reason most people take the option of republishing other people’s content on different social platforms like Medium and LinkedIn.
Republishing other people’s content might seem a lot easier than creating your own original content, but there is also a great amount of risk involved in it.
In this article, you are going to be shown the risks involved in republishing other people’s content. You will also be shown some rules you have to follow in order to successfully republish other people’s content. So you can promote your blog free without getting penalized for it.
Risks Involved in Republishing Other People’s Content
Republishing other people’s content is an effective way of getting more audience to your site. It can expand the reach of your brand, but when you are not doing it right, it could result in your site being penalized.
This might result in you losing a lot of traffic. If you get penalized for republishing another person’s content, it will automatically mean that the original owner of the content will be given a higher page authority than you. As a result, this might mean a great loss in traffic coming to your site, especially when you both write on the same niche.
While it might really be dangerous to republish other people’s content on your site or blog. You will get a lot of benefits if you decide to post them on social platforms like Medium and LinkedIn. It will be a great opportunity to get your business or brand to a larger audience without being penalized by Google for republishing content.
Important Things to Consider When Republishing Content on LinkedIn or Medium
1. Wait for a considerable amount of time before thinking of republishing any content on LinkedIn or Medium
Most people are in too much of a hurry to republish content immediately after it is published or released on a site. But this is a very wrong approach to republishing on Medium or LinkedIn. Wait for at least three to four weeks after the original content has been published before republishing.
2. Select Only the Important Part of the Content You Want to Republish
Most people tend to use the copy and paste style of writing when republishing content on LinkedIn or Medium. But this is also a very wrong approach to use.
In the process of republishing original content. Only take the important information that might be useful to you or just shorten the original content.
You can choose to use either of the above steps when republishing content; the major thing that you need to focus on is making your content slightly or totally different from the original content.
3. Avoid Reposting All the Unsuccessful Content on Other Social Platforms
Some republished content is not successful on your blog or on Medium or LinkedIn. Still, some people might consider reposting it on other media platforms or directly on their blog.
This is very beneficial but you should also apply caution when doing it. As you have to ensure you do not post every piece of content but a selected number of them.
4. Make Effective Adjustments to the Content
Republishing original content will require you to make a lot of adjustments like:
- Changing the font size or types
- Make your headlines different and at the same time attractive to people who might consider reading through your content.
You can also consider changing the infographics and pictures that might have been used in the original content. Thus replacing them with the ones that best describe the message you are trying to send out to your audience.
5. Make Helping Your Audience a Priority
When republishing content on LinkedIn or Medium, don’t just be focused on the amount of traffic that story or content can bring to your business or brand. But be focused on the amount of value your audience will gain from reading through your content.
LinkedIn and Medium are great platforms for republishing content. For this reason, take the time to optimize the content. In order to reach the goal audience, you are hoping to reach.
When republishing content, check first who you are speaking to? Professionals, young students, or any other set of individuals in society. This will help in using the right tone and language while addressing these groups.
6. Work on Making Your Content Get Leads and Traffic
Irrespective of whether you decide to republish content on LinkedIn or Medium, it is very important that you include links. These can be of other relevant stories or posts on your site and also optimize the content for search engines.
7. Use Different Methods to Make Your Republished Content Look Fresh and Original
A rel=canonical link is a code that tells Google and other search engines the particular page that should be given a higher authority.
By adding this rel=canonical link to the bottom of your content. You automatically send a signal to the search engine that you are the original owner of the content even when you are not.
An easy way to can make your content look original and unique is by linking other helpful and relevant resources to the content. This not only shows the search engines that you are the original source of the content. This shows them that you likely have other helpful resources useful to the person that comes across your post.
Points To Remember When Marketing Your Content on LinkedIn
LinkedIn is a social platform that can boast about 730 million active members, and this is one platform that any content marketer would not want to miss out on.
Since 2017, LinkedIn decided it was going to open its publishing platform to all its registered members. Hence this new development allows members to publish content directly from their blog onto the platform. Thus to fully utilize LinkedIn as a marketing network for their content.
LinkedIn is mostly a B2B social media platform, brands that are B2C and B2B can both benefit from publishing their content on the platform. A lot of famous people such as Sir Richard Branson of Virgin and other top executives of Microsoft, all use LinkedIn as a publishing platform.
2 Steps To Apply When Publishing Your Content on LinkedIn
Using LinkedIn allows you to reach a larger audience while building a relationship between you and your customers.
There are two recognized ways of publishing on LinkedIn:
- LinkedIn status update – this feature can be likened to someone using Twitter. It allows you to pick out and publish short but detailed messages from your content
- LinkedIn publisher – this feature allows you to write long-form content, which is supposed to be between four to seven paragraphs.
By using any of these methods, you can market your content freely.
Importance of Having a Marketing Strategy on LinkedIn
LinkedIn has a lot of members and many people are there to market their business, brand, or content. This is why you need to have a personal strategy for marketing your content on LinkedIn.
Having a good strategy for marketing your content on LinkedIn will give you different benefits; it will also get you the results you want from marketing your content on LinkedIn.
How Effective is LinkedIn When You Are Trying to Market Your Content?
Unlike Pinterest, Facebook, and a lot of other social platforms, LinkedIn does not use blogging, inside sales, or telemarketing to generate traffic for its users. But that does not necessarily mean it cannot be effective for marketing your content.
By actively participating on the platform, you can generate traffic for the content you are trying to market. LinkedIn can be really effective for marketing your content.
Here are three important things you should be aware of when trying to market your content on LinkedIn:
1. There is an Option to Post Videos That Can Be Very Engaging on LinkedIn
People prefer watching videos rather than reading content in order to get valuable information, and this is one aspect that the platform has been optimized for.
LinkedIn gives you the opportunity to post videos on your status update. These videos can be in the form of short clips and should be about different interests and topics. Using the video option is a very good way of keeping your audience engaged, and getting more traffic to your content.
2. Make Most of Your Posts on LinkedIn Short but Descriptive
People naturally prefer to read through short and straight-to-the-point articles than reading long-form articles. This is something you need to capitalize on when marketing your content on LinkedIn to help to reduce your bounce rate.
This is mainly because short-form status updates and posts tend to get a lot of shares and comments, and this is very essential for marketing any piece of content.
When trying to promote content on LinkedIn, focus more on writing short status updates and posts than writing long-form content.
3. Write Your Content once and Share it Multiple Times on LinkedIn
If you already have a blog where you post your content, then this tip will be very useful to you. Share the links of content you already have on your blog as many times as you can but be sure to do so in the comments section.
LinkedIn does not permit its users to constantly post links to content that will take the readers of its platform, but since you have the opportunity of sharing these links in the comments section, be sure to do so as many times as you can.
Extremely Important Rules You Should Follow in Marketing Your Content on LinkedIn
Providing content to people on LinkedIn can be very demanding most times, but it also has some benefits. While you are trying to reap the benefits of marketing your content on LinkedIn, here are some little tips you should keep in mind.
- Provide valuable content: Most people don’t have a lot of audiences simply because they have failed to provide valuable and engaging content for their audience. If you provide pieces of content that are valuable to your target audience, you would not have to spend much energy on promoting or marketing your content on LinkedIn
- Be consistent: In order for you to get and keep the attention of your audience, you have to keep consistency in mind because keeping your audience engaged will require giving them value consistently. A precise number of posts to be shared per week should be three to five
- Use relevant hashtags: Using hashtags helps a lot in differentiating your content in order to provide your audience with what they need. Using hashtags also helps in showing your audience what they might be interested in.
To make sure efforts on your LinkedIn content marketing pay off, you have to make sure your content is relevant. While also trying to understand how the features of the platform work.
Trying to create original content is certainly not an easy thing to do. Consequently, make sure you follow these listed guides when you are trying to republish other people’s content on your site or on any media platforms like Medium or LinkedIn.
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How did you go with republishing content?