This is how to sell Printables on Etsy, there are several steps you can take to maximize your sales. Etsy is the
premier marketplace for handmade items with millions of customers and a minimal start-up cost.
Listing an item costs only 20 cents, and you’ll only pay a small transaction fee when it sells. You can sell everything from personalized bachelorette party scavenger hunts to customized bridesmaid shower invitations.
Art printables are a popular product on Etsy because they’re easy to create and sell but also prone to trends.
So you’ve decided to start selling printables on Etsy. Now what? How do you target buyers? And how do you make your shop look great? Here are some tips to sell printables on Etsy.
Table of Contents
How to Sell Printables on Etsy
5% Transaction Fee
If you sell printables on Etsy, you may wonder how to avoid paying the 5% transaction fee. You may not have realized that this fee is based on the total shipping cost, not the item price.
The 5% transaction fee will vary based on the shipping cost and will be deducted from the total amount of your sale. Free shipping is a great marketing strategy but remember that the fee still applies to your sales.
To avoid being charged an unnecessary 5% transaction fee when selling printables on Etsy, read the website’s Fees & Payments Policy.
You’ll also want to calculate your profit per order. You’ll need to know what you’re getting into before you begin selling on Etsy. This way, you can better budget your sales to avoid paying any hidden fees.
A 5% transaction fee while selling printables on Etsy doesn’t sound like much, but it does add up. Unlike other payment processing sites, Etsy charges you a minimum of $0.20 for each transaction.
If your item is worth $30, you will pay Etsy $2.25. If you’re selling a product on Etsy, you’ll also have to pay for shipping and gift wrapping.
You must use Etsy Payments to accept credit cards or debit cards. The fees are calculated based on the currency of your buyers.
If you’re selling in a country where this service is unavailable, you’ll pay a 2.5% fee for the transaction. You can accept PayPal or Apple Pay for payments through Etsy, and you can use Square to accept payments.
If you sell in your home country, ensure you don’t charge a 5% transaction fee. This fee is usually negligible, but if you sell your product outside of the US, it’s worth the extra money.
But you’ll need to charge sales tax if you’re selling in the US or Canada. Add this to your product price if you’re selling in a foreign country.
Formats for Selling Printables on Etsy
One of the first steps to putting up your own Etsy shop is to use a professional photo of your product. Good pictures are essential in promoting your product and attracting buyers.
Focus on original, high-quality photos and add a watermark. Also, use all 10 available slots for listing images. Make sure your images are of good resolution and 2000 x 2000 pixels on the shortest side.
You can also use seasonal trends as a source of inspiration. For example, people are more likely to set a budget during January. That means people are more likely to purchase a budgeting product.
However, this area is competitive and if you want to increase your sales, consider selling printable items in a set or bundle.
Bundles and sets are a good way to sell printable products as they give buyers the feeling of getting several products for one price.
While creating printables, check if the keywords are trademarked. Common phrases are trademarked and can get you in trouble if you violate them.
If your printable is a copy of someone else’s work, they can sue you or shut you down. Don’t forget to add a description to describe what your product looks like. You can also list the format of your product in the listing.
When pricing your products, consider your competitors’ prices and niche. Most sellers on Etsy offer multiple sizes of their printables, but offering multiple sizes will capture international customers and give you a competitive edge over your competitors.
If you are unsure what to charge for your product, try listing in the middle of the price range. If your competitors charge higher, consider creating a unique product.
Once you have your product, you can market it. Use keywords to draw attention to your item. Try using keywords like “wedding printables,” “shower printables “or” games” in the title.
The more product-related your keywords are, the better your chance of selling your product. And remember, marketing is crucial to a successful Etsy printables business. Don’t forget to include a description and a few images.
Cost of Selling Printables on Etsy
There are many benefits to selling printables on Etsy. One of these is the low start-up cost. Listing printables costs less than $0.20, and Etsy takes a 5% transaction fee once a sale occurs.
Another advantage is the low production cost of digital products. A buyer may not be interested in browsing through your entire store, and they may only buy a single printable.
You can sell your printables for a few cents or price them for $10 each. Creating a single printable may take an hour, so don’t expect to earn much.
Even if the item sells well, it may take a while to make your money back. However, if you sell your products exclusively through Etsy, your savings can quickly build up.
As a digital product, you can sell printables multiple times. The customer can use a download to print it out, saving the creator time and money.
Some of the available designs are editable. This means customers can change the text or colors themselves. Customers appreciate the ability to customize their products. Once a customer buys one, they can modify it to suit their needs. It’s that easy!
Another benefit of selling printables on Etsy is the ease of creating an endless supply of products. This enables you to test the market and minimize overhead costs.
The “set it and forget” approach to an online store is ideal for new and experienced designers, full-time or part-time designers.
There are lots of benefits to selling printables on Etsy. There are various products to sell, so the cost of making a product will be lower.
You can earn more profits by selling related sets of printables. A bundle of three printables will make you $10, whereas a bundle of four will bring in $30.
This is much more affordable than attempting to sell one single print at full price. Adding these bundles of related items will help you reach your goal of selling at least one printable per day. One drawback is that the price per printable can be high and sometimes unprofitable.
Targeting Buyers with Ads
One of the best ways to increase sales is to target buyers with ads. This will increase your listings’ visibility and help you outsell your competitors.
But there are certain conditions you must satisfy to get the most out of your ads. Make sure to target buyers who are more likely to purchase your products.
First, identify your target customers. Create a video guide about your products. Make sure to add images of your printables to the video. Ensure to include all 10 image slots. This will help buyers find your listings quickly.
Second, identify what type of products your customers are looking for. Create videos describing your products so your audience can watch them.
Third, make sure your listings are detailed and attractive. If possible, avoid editing them after they’re published.
While choosing keywords, focus on those with low competition. People tend to buy products based on their benefits, not price.
Choose keywords that relate to your products or niche. For example, if you sell stickers, include the keywords for “baby and nursery.”
These are popular and profitable niches. But don’t forget to check out the competition. It will help you reach your goal!
Finally, you must make sure that your products meet Etsy’s specifications. For your listings to be seen by buyers, your images should meet the Etsy guidelines.
The shop icon, banner, and thumbnail should be 500×500 pixels, while your listing image should be 2000 pixels per square inch and no more than 1MB in size.
Your ideal image is high quality but of the right size. Moreover, your description should contain the title and maker of the printable. Also, keep the background simple so your products can stand out from the crowd.
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Conclusion
An excellent way to get the attention of targeted buyers is to advertise your products on social media. You can use Google Ads to promote your printables. Remember to target the right audience!
Another way to target buyers is by offering freebies or discount codes. You can also host contests on social media to generate buzz about your product. Once your shop is online, you can focus on promoting your products on other platforms.
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