You should learn how to use IGTV for your business if you’re a business owner. Using this platform to create videos is a great way to share your knowledge with your audience.
Using IGTV for business will help you create viral content and gain a following.
If you’re thinking of using IGTV to market your business, you’ve probably already heard about the new features it offers. You can even post videos with user-generated content. Regardless of your industry, you can benefit from this feature.
Video is the future of social media, and IGTV (short for Instagram TV) is no exception. Experts have predicted that video will account for more than 83% of all mobile traffic by 2022. While YouTube was the first social media platform to support video, almost all now have video features. Here are some ways to maximize the potential of your video marketing efforts.
The Difference Between YouTube and IGTV
Let’s be serious for a minute. The most frustrating part of posting to YouTube is only being able to create short videos. This is where IGTV has changed the game by creating a platform that provides long-form to create, share and watch videos. And because you can create a channel dedicated to your business, you can draw followers who want to be part of your swipe-up action.
You can share events, behind the scene production of your products, new launch release promotions and so much more. You can even reach out in live time to answer questions.
This is a free app (Instagram TV) where you can share from 10 minutes to an hour in a video. But look at your insights to track how audiences respond to your videos and tailor the time and content to them.
You can promote your IGTV on Instagram Stories to get it out there (and on Twitter and Facebook) and the video will stay on your channel forever.
What’s Special about IGTV?
This app is designed for vertical videos, especially for viewers on mobile phones. Future trends show that everyone is moving to do more and more on their mobiles and many people love to watch on their phones. You can jump into this trend on this new social media platform very easily with IGTV.
Maximize Coverage with Quality SEO Practices
Because IGTV is so new, no one knows what ranking algorithms are being used at the moment. At present people can only find your videos by your name or the channel name. But by using Keywords in a title that explains what your video is about people will find you. Make it clear what topic your video is about in the headline.
There are many tools out there to see which keywords rank and get traffic and some are very expensive. So my recommendation to you if you are very new to the internet marketing world is to join a learning platform where you will get a free keyword finder and hosting for a website (with security, technical support, and a supportive community).
Where you can learn in a safe environment and have a place for a landing page for your business all in one package, start for free today and get this huge package for less than $50 per month (most keyword checkers alone cost that.) Check it out!
Write a Script
A well-written script will help you keep your content linear and prevent forgetting any vital information.
It will be a waste of time if you upload a mediocre video with poor resolution and noise. Using IGTV for business will help you avoid such blunders.
IGTV allows you to add a video’s thumbnail to attract viewers when it comes to your videos. You can use a custom thumbnail or a new picture from your gallery.
In addition to the thumbnail, you can also write a descriptive description of your video. The description will give the audience hints on what the video will contain. Once you’ve added a video, it’s time to write a catchy description.
Create a Video Review
Another excellent way to use IGTV for business is to create a video review. Make sure you cover the pros and cons. For fun, consider creating a dance or music video. Whether it’s music or robotic video, the viewer will likely watch it fully. If you can pull that off, you’re in business!
IGTV is a fantastic tool for creating short, informative videos. You can also create long-form videos for your business. Since IGTV is a social media platform, you’ll want to create videos that will capture viewers’ attention.
If you’re a business owner, you should consider creating a video series on IGTV. This will help you develop a library of helpful content that you can use in your other marketing.
Unlike YouTube, IGTV offers many benefits, including an excellent opportunity to expand your audience’s view of your products and services. You can use it to create a more human-like brand.
To create an IGTV video, you’ll need to have a video for your business. You must choose a topic that’s related to your business. Using this platform to broadcast your videos will help you build a community and increase visibility.
Having a channel for your business effectively helps you reach an audience willing to pay for your content.
Using IGTV for business is a brilliant idea for many reasons. The main benefit is that it’s a new platform, so you’ll have a higher chance of being noticed.
It’s easy to be a thought leader when using IGTV for business. You should also create a page for your IGTV channel.
Adding captions to your videos will increase their retention rate. Besides, IGTV allows you to post your videos on your mobile devices. InShot is a great tool to add text to your videos.
Keep Your Content Up to Date
First, make sure you regularly post new content and update old videos. If you don’t post new content regularly, viewers won’t stay with your brand. Also, if they don’t see a new video, they won’t return to your profile.
Your engagement and traffic will suffer as a result. Second, be sure to post previews of your videos so that your audience knows what to expect. The more videos you post, the more viewers will watch your content. Create content that people will want to see. Make it engaging and exciting.
Promote Your Brand Using Videos
IGTV allows you to post long-form videos. Using IGTV for business is easy, and the barrier to entry is low.
You can start by using IGTV to promote your brand. You can even post behind-the-scenes videos for your viewers to see your products in action.
If you can create more informative videos, you’ll increase your followers.
Your videos should have a call to action, such as a link to subscribe to your channel. Afterward, use hashtags to promote your video on IGTV. Moreover, you should include links in your caption.
After uploading your videos, you can also make them shareable on Stories.
Videos are more engaging than text because they combine two forces that increase attention: moving and talking. You’ll want to create videos that feature these two things to engage viewers.
You should fill out the title and description to draw viewers’ attention. Once you’ve added your video, you should choose to publish it to your Newsfeed and make it visible to all Instagram users.
Add IGTV Videos to Your Facebook Profile
Adding IGTV videos to your Facebook page or Watch is a great way to promote your business. Once you’ve added a video to IGTV, you can add it to your Facebook profile and create a caption.
You can embed the video on your desktop, site, email, and even your home feed. You can also link to your channel from your avatar, which allows users to access your IGTV video.
As you create your content for IGTV, be sure to post it regularly to avoid boredom. People will be looking for new content all the time, so be sure to add new content often. If you post less frequently, you’ll lose a lot of views and engagement.
Using hashtags to promote your content can help you achieve your goals on IGTV. You can also integrate the hashtag #biz in your description to boost your reach.
Use a Digital Marketing Agency
Using IGTV for business can be a huge benefit. If your company already has a blog, repurposing it to a video will help increase your brand’s visibility. Another way to leverage IGTV for business is to use a digital marketing agency to help you with your content strategy.
It’s a great way to grow your social media presence. You can hire a professional to manage your social media accounts for you and help you grow your business.
Before you launch an IGTV series, you should have a concept for the content. You should also have a brief in mind for your series so that you’ll know what you’re doing and how much money it’s going to cost.
How to Use IGTV for Your Business
Creating a series for IGTV is an excellent way to share your products or services. Once you’ve created the content, you’ll need to track it. This will help you determine how successful the videos are and improve them.
You’ll also need to know how to create a short video. If you’re not familiar with IGTV, you can find it on YouTube.
By allowing people to watch videos of you in real-time, you can build trust in your brand. This will help you develop more loyal customers and generate more profits. As a bonus, IGTV lets you create a unique, personal connection with your audience.
You can even use your IGTV account for interviews. And if you’re a celebrity, you can upload videos about your brand. This will give you more visibility to your followers.
I hope this has helped, please leave a comment, like, and share. Thank you.