Instapage Review: A Responsive Landing Page Builder

Instapage is a recognized online marketing solution for website owners. It provides a lot of conversion tools that areInstapage review: A responsive landing page builder very useful to marketers and advertisers. In my Instapage review, we look at what is offered in this popularly known advanced landing page builder.

It’s a landing page builder filled with a lot of features. Instapage provides its users with a lot of personalization and experimentation options that can be used for Advertisements. It provides a tool that will help you visualize the activities of your visitors. The name of this tool is called the roadmap tool.

Do you want to increase your conversion rate and create a customizable environment where you can connect more with your audience? Instapage can help you with that. It has a heat mapping tool and professional templates that will help create better connections between you and your visitors.

Founded by Tyson Quick in 2012.

Using Instapage

The Instapage Dashboard

After registering with Instapage, you will be given access to its dashboard. The interface of Instapage looks a little dull because of its lack of colors. The main menu is located on the right-hand side of the dashboard. It contains all the major tools and features that Instapage offers its users.

On this Menu, you will find five major features:

  • landing pages 
  • roadmap
  • analytics 
  • experiments 
  • personalization. 

If you also have problems connecting with your Google ads account, Instapage makes your work easier by calculating your post-click score. After calculation, your score will be posted on the Instapage dashboard page.

For the settings area, you will find an Audit log of all your major activities on your account. You can use this area to view the leads you have generated in the past 30 days. You can also add new members to your team by using this area.

Mobile-Friendly Page Design

Every single landing page created by Instapage is mobile-friendly by default. You can make modifications that only mobile users will have access to. All you have to do is switch to the mobile view of the page you are modifying on the Editor.

By doing this, you can display a slightly different view of your landing page to your desktop and mobile visitors.

Integrating Other Tools

If you are looking to expand your marketing strategy outside Instapage, there is an option to integrate other popular tools into Instapage. You can add different marketing tools like Infusion soft, MailChimp, Salesforce, and Google AdWords.

Being able to integrate all these different tools will give you the opportunity to combine all marketing avenues to help boost your conversions.

A Lead Generation System

To boost your conversion rate, you need to ensure that you have access to excellent lead generation. And Instapage will be very useful in this regard. Whether you are trying to drive more sales for your product or enhance the performance of your MailChimp marketing tool, Instapage will be very useful to you.

Instapage helps you with email list building, digital asset delivery, PPC campaigns, and other social media plans.

Other Features


Instablocks is just one of the many features Instapage provides. It is a user-friendly solution that helps in designing a wonderful landing page experience. Using the excellent drag-and-drop editor, Instablocks allows you to properly copy and paste parts of your webpage.

This Instablocks feature can also be used on your WordPress and Drupal designs. It will help you improve your conversion rate without necessarily calling on Instapage’s support team.

Customizable TemplatesCustomizable templates for Instapage

An amazing feature that Instapage has is its customizable templates that are available to browse through. With different options of customizable templates, you can easily design your marketing automation from nothing.

With 150+ templates, there will be lots of customizable options that will suit your taste. Also, you have the option of plugging them into a drag-and-drop builder. Whether you are building an attractive WordPress website or working on widgets to improve user experience, Instapage has all you need.

A/B Testing Paired with Heatmapping

Analytical tools and split testing are crucial when it comes to properly utilizing custom landing pages. They will easily give you a breakdown of which pages will give you a better conversation rate.

As a landing page builder, Instapage combines standard A/B testing and heatmapping. This allows you to see different actions that your visitors are making. It allows you to see things like mouse movements, scroll depth, clicks, and any other actions that your user will carry out. It will also show you if any of your CTA buttons are not visible to your viewers.

With this feature, you can see which marketing tools, templates, or CTA buttons are bringing the best results for you and your marketing team.

Good Collaboration Tools

When thinking to support members of your team with landing page creation, Instapage provides you with collaboration tools for that purpose.

Are you handling your PPC campaigns and social media marketing strategy, or just working with an external agency and team? Instapage’s Collaborative Tools will be useful for you.

For checking customers’ history, Instapage provides you with a solid audit log for checking the activities of your customers. With this option, you can see if any of your customers are having issues with signing up for your services or products.

Overall Customization Options

Every single element that makes up your page can easily be customized by the page builder interface. When you select any of the items on the page, there will be a pop-up display of different settings for it. You will also find an edit button on the last option.

When you have clicked on the edit button, the properties of the item will be fully revealed on the side panel. With this option, you can make a range of different changes that the floating toolbar provides.

There is also an option to add a custom CSS to the page elements. This should only be used when you have a particular specification for your landing page design.

Landing Page Widgets

With the landing page widgets, you can add a number of elements to your landing page design. All you have to do is click on one of the widgets icons on the sidebar menu. And it will be pasted onto the canvas.

When you have done that, you can now begin the process of editing the appearance and content of that landing page.

Building and Editing Your Landing PageLanding page widgets for Instapage

Once you log into your account, the first option you will find is the “create page” option. When you click on it, you will be provided with a variety of landing page templates to choose from. You can scroll down and pick the one that is most appropriate for you.

If you are comfortable with building pages on the platform, you can choose to design your page from scratch. Once you have picked your page template, the next thing to do is give it a name. After naming, then it is customization.

When you click on the page editor, you have the option to adjust elements on your page. From there you can drag and drop elements you desire on your page. Some of these elements can be from videos to any form of visuals. When you are done, you can duplicate, save, or reuse these elements on other landing pages.

Publishing Landing Pages Created on Instapage

Immediately you’re done creating a landing page with Instapage, there is a number of publishing options available for you. You can publish it on a Drupal website, a WordPress website, or preferably on your own domain.

Instapage also provides you with a demo domain. This demo domain will be useful when trying to test out your landing page. Now let’s see some tips you are supposed to follow when publishing with these different options.

Publishing on Your Own Domain

You can create and publish a landing page on Drupal or WordPress-based sites. You can also explore a personally registered domain to make your page available on the internet.

There is an instruction on Instapage that will assist you with doing this. When adding domains, there is no limit to the number of domains you are allowed to connect to your Instapage account.

Publishing on a WordPress Website

Instapage provides you with a straightforward means of publishing your landing page on your WordPress website. The process involves activating a free plugin on your site and then connecting your Instapage account to your WordPress website.

Once you are done with the connection, you just have to select the particular landing page you would like to publish on your site. You can choose if it would be displayed as a 404 error page or as a landing page. Once you are done with that, hit the Publish button and you are good to go.

You can use this exact process to publish your landing page on a Drupal website.

Analyzing the Performance of Your Page

Tracking, Testing, or reporting on your landing page has never been easier with Instapage. You can start monitoring its activities by using the different options that Instapage provides.

What first comes to mind here is the heatmap tool. This allows you to see what your visitors are up to while scrolling through your page. You can see the number of clicks they have made as well as how far they have been scrolling through your page.

The heatmap reveals the potential issues that might be causing a reduction in traffic. It provides you with analytical data that can help you monitor the effectiveness of your pages.

The second option is to run A/B tests on your landing page. With this control, you can create a copy of your landing page, and then make the necessary changes for the new version of the page.

Customer Support System

Instapage provides you with a state-of-the-art support team when building your landing page. The emails and live chats are all responded to in a timely manner. There are also case studies, webinars, and guides that will help you understand the tools and features you find on Instapage.

You can find all the guides and case studies on Instapage’s Official Website.

PricingPricing for Instapage review

All the important features that Instapage provides are mostly included in its business payment plan.

14 Day Free Trial

The Business plan allows: 

  • five team members 
  • five workspaces 
  • 30 published landing pages 
  • 30,000 unique visitors every month.

You can get the plan at a price of $149 per month (if it is an annual payment).

If you are paying monthly, the fee is $199 per month.

The Enterprise plan is the highest plan and has more features than the business plan. It provides you with features like editable global blocks, 1:1 ad-to-page personalization, and audit logs. You can get a quote if you plan to create 100 – 150 landing pages, the average cost is around $2500 a month.

Instapage offers a 14-day free trial for its intending users. After that, you will have to select from the core, optimization, Team and agency, business, or Enterprise payment plan.


  • It has a lot of helpful online documentation and a very responsive live chat support system on its page
  • Comes with excellent mobile support that will help you design mobile-friendly and responsive landing pages
  • Features that can help you collaborate more with team members and clients
  • It comes with a lot of tools, features, and reporting data that will help you properly optimize your pages
  • There is a limitless amount of landing page publishing options
  • It comes with an advanced landing page builder that is pretty straightforward and easy to use
  • Its landing page templates are professional and eye-catching.


  • Casual Website owners will not be able to use it because of its high pricing
  • There is a limited E-commerce option with the tool
  • Its business plan is limited to five team members, 30 published landing page experiences, and 30,000 unique visitors per month
  • Compared to other page builders, it has fewer page widgets.

Wrapping up

Instapage is a platform that is committed to helping its users create the best landing page out there. It has a lot of features that will make your page-building journey a smooth one. It is a page builder that is really worth the time.

If you haven’t already, I highly suggest you check out my review and learn more about a website business, and don’t forget to leave me a comment down below and share this article with your favorite social media networks!


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10 thoughts on “Instapage Review: A Responsive Landing Page Builder”

  1. Hello and thank you for the awesome review over Instapage.  I’m glad I read this review before making any decision on getting this product.  I’ll be honest, at first I just thought Instapage was another scam, because I really don’t know what to trust anymore.  However, I see that it isn’t, but I still may have issues with it because my site is just starting up and it is more casual right now.

    • You have the right attitude to be successful Jessie. It’s best to research and become knowledgeable before making a purchase of any new software or plugin. Because your business is still new and growing it is best to work with less expensive software until you understand the tools. Wishing you great success.

  2. Thank you for this detailed review. A tool or software that can boast conversion rate is the dream of any marketer. Top of it instapage provides collaboration and allows flexible publication on wordpress and on other platforms. Although it is high priced showing it is not suited for casual users but for experts, it’s 14 days trial is good enough time for one to decide if it is well suited for you or not 

    • You have it correct Parameter that it is for the professionals. Especially the price but it has a lot of great features if your focus is on creating many landing pages to promote a product or business.

  3. Thank you for your review on Instapage, I came across this platform the other day and I just have to find out what is it all about. I love the fact that this is mobile friendly, this is convenient. I have to say that I love the 14 day free trial. I am just going to try it out myself and take it from there. 

    • Hi Nuttanee, it definitely is a great tool to create landing pages especially if you want many at one time. It is a comprehensive tool to gain traffic and worth a try.

  4. Hello Lily, thank you for posting this great review of Instapage. I have never heard of Instapage, so this is a great article to be introduced to it. It is very detailed and comprehensive. I like that you have listed the pros and cons. It seems like a great product. I like that there is the 14 days free trial, that is very useful. Again, great review Lily.

    • Hi Anna, I’m so pleased that you found my article and that it helped you to understand what Instapage offers. Maybe you will try it out in the future to see if it will work for you in your business.

  5. Lead generating is something I struggle with the most for my site. I already have a great website so I’m not sure if this is something i could use with an already active site. Generating lead’s is the hardest part, you can have a great website but if no one goes to it than it doesn’t do anyone any good.

    • You are absolutely correct Dash. It takes some thought and effort to get traffic coming to your website consistently. But it’s important to look at all the options available to you. Thanks for reading my article.


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