Are you planning to install the best Analytics plugin on your website? Even if you don’t like to deal with numbers, you should know analytics is vital; planning your tactic on real data is the most productive way to grow your website. In my MonsterInsights review, I will show how you can get the practicable data you need to action from this plugin.
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The Significance of Google Analytics
As a WordPress user, you know how useful Google Analytics is. But if you are not deep in the knowledge of WordPress, you may not know where to go or what to do with the data.
And what’s the essence of using analytics when you cannot put the data into use to grow your site?
If you are not an expert yet, all you need is a simple tool that shows you the most essential part of the data at a glance, in a simple-to-understand way. An example of such a tool is the MonsterInsights plugin.
If you are good at analyzing data, you may not need to install the plugin on your site. But if you insist on adding MonsterInsights, you will find the setup much easier to do than Google Analytics.
If you’re a new WordPress user and want to set up Google Analytics, placing the tracking code may be a challenge for you.
If you use the theme editor wrongly, you may destroy your website! So ask for technical help if you are not sure.
Before Setting up MonsterInsights
Before setting up MonsterInsights, you need to set up Google Analytics first. Thus after installing the plugin, click on Insights, and then on Settings. Without having to play with code, you can connect your Analytics account here.
How do you connect the MonsterInsights plugin?
Once you click on the Connect button, a popup window will show up. Link the Google account you used when you createdyour Google Analytics account.
To grant the plugin access to your Google Analytics data, you must hit the “Allow” button. Before you hit the “Complete Connection” button, choose an analytics profile from the dropdown menu.
The plugin will now connect your site automatically to your Universal Analytics account. Then the tool will redirect you to your WordPress dashboard where you have the option to customize whatever you choose to track.
Click on Insights, then on Settings; this is where you find some tabs that will allow you to customize settings for conversation, publishers, and e-commerce.
If you click on those tabs, you will find all the customization options and amazing features of the MonsterInsights plugin.
- Anonymize IPs: This is used to anonymize your visitors’ IP addresses.
- Interest and demographics reports: This is the option that gives you insights into the users who will help you promote yourself, with excellent results.
- Activate enhanced link attribution: This is when you have several links to the same destination on a page; it will show which links are getting the most clicks.
- Scroll tracking: This will bring reports on how far up and down users scrolled on your site.
- AdSense tracking: This gives you the option to connect your AdSense account and track your ad performance.
- Cross-domain tracking: It compares sessions from two sites as one session.
- User permissions: This gives you the option to decide who can view change and report settings.
- PDF downloads and email summaries: You get summaries of the most crucial data from your website weekly. You have the option to download the report of your analytics in a PDF format and use or share it offline.
View Your Traffic Stats, Always Check into Insights » Reports
The MonsterInsights plugin displays a quick summary of the most vital analytics for your website. Also, it shows reports for GSC, Dimensions, Real-time, Publishers, Site Speed, Forms, and e-commerce. With this, you’ll get deeper insights into different sections of your website.
Plus Program – $99.50 a year
+ Analytics Dashboard
+ Dashboard Widget
+ Email Summaries
+ Page Insights
+ Date Range History
+ Real-Time Report
+ Publishers Report
+ Search Console Report
+ PDF Exports
+ Universal Tracking
+ Scroll Tracking
+ Headline Analyzer
+ EU Compliance
+ Engagement Tracking
+ File Downloads Tracking
+ Enhanced Link Tracking
+ Affiliate Links
+ 1 Site
Pro Package – $199.50 a year
Everything in Plus, and:
+ eCommerce Report
+ Form Conversions
+ Custom Dimensions
+ Author Tracking
+ Category / Tags Tracking
+ Google Optimize
+ Easy Digital Downloads
+ 5 sites
+ Priority Support
Reasons Your Site Requires the MonsterInsights Plugin
1. Receive Insights from Tracking Features in real-time data.
The MonsterInsights plugin enables you to activate a myriad of tracking features that you would otherwise have missed on your site.
2. Organize Google Analytics Easily.
The plugin gives you a quick and simple Analytics setup. Without having to alter any code, you can easily connect your site with GA in a few clicks.
No matter how small or large your site is, this easy setup process will suffice. With MonsterInsights, it’s easy to set up multisite networks.
3. Make Strong Decisions Comfortably.
The reports of Google Analytics are easy to understand but these can be overwhelming sometimes. It means if you are good at analytics, it may be hard to make informed decisions from your whole Google Analytics reports.
One great thing about this plugin is that it ensures you have the most vital reports that matter to your brand in a comprehensive way.
This means whether you are a WordPress expert or not, you can make data-driven decisions that will impact your business positively with MonsterInsights.
4. Get Google Analytics Reports Straight In Your WordPress Back Office.
With the MonsterInsights plugin, you can easily view your website’s real-time performance at a glance right in your WordPress back office.
So, you won’t have to log into your Analytics on an everyday basis to find out how your site is performing. You are rest assured to get the most important data about your business right in your dashboard.
5. Benefit from Integrated Analytics Tracking
Why Use Both Google Analytics and MonsterInsights?
While you can easily organize basic Google Analytics tracking to assemble data like bounce rate, page views, sessions, etc., the basic analytics setup does not give you the option to activate enhanced tracking reports.
If you must activate e-commerce tracking without installing a plugin, then you would have to place the tracking code manually on your website. The only issue with this technique is that any little error can skew the whole Analytics data.
Want to use the MonsterInsights plugin, then there is no need to bother about the risk of skewing your Analytics data since you won’t have to play with any code during the process.
If you need to track social media stats or custom events without the MonsterInsights plugin, then you’d have to spend a lot of time doing the setup yourself or use the service of a developer. You will want to know how your organic traffic is building.
The plugin allows you to activate advanced tracking features with a click of the mouse.
MonsterInsights lives up to its goal of making new users track data easily. Without being overwhelmed, it provides meaningful insights into Analytics. It is, indeed, the best WordPress Analytics tool.
I hope you have enjoyed my MonsterInsights review and that it has clarified the need to sometimes simplify the ability to quickly see real-time data from your website every day. Tracking this data can help you to make good business decisions and know where to put your time.
Always check your website speed before and after trying a new plugin. Happy business building.
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