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“Dreams do not have a price tag!” says chief executive Pietro Beccari in an interview at Dior’s headquarters. WWD selected Dior CEO Pietro Beccari as its Newsmaker of the Year, for his bold leadership of the French fashion house. Pietro Beccari will replace Michael Burke, Louis Vuitton’s CEO of 10 years, and Delphine Arnault has been named CEO and chairman of Dior in a major executive shakeup.
“Dreams do not have a price tag!” says chief executive Pietro Beccari in an interview at Dior’s headquarters.
WWD selected Dior CEO Pietro Beccari as its Newsmaker of the Year, for his bold leadership of the French fashion house. Pietro Beccari will replace Michael Burke, Louis Vuitton’s CEO of 10 years, and Delphine Arnault has been named CEO and chairman of Dior in a major executive shakeup.
He quickly rose through the ranks at the luxury group, first leading fashion brand Fendi before being appointed CEO of Dior, the group’s second-biggest brand by sales, in 2018.
In this exclusive interview, Pietro Beccari shares more on Dior’s fighting spirit, the latest in technology and innovation and the future of the house in the Middle East. This BoF case study breaks down how Dior overhauled its product offer and marketing strategies under a new CEO, Pietro Beccari, and designers Maria Grazia Chiuri and Kim Jones. Pietro Beccari will succeed Michael Burke leading LVMH flagship Louis Vuitton, while Delphine Arnault will become Dior’s new CEO as part of the luxury conglomerate’s biggest executive reshuffle in years.
Hours before their live-streamed Cruise 2021 show staged in Lecce in the Puglia region of Italy, chairman and CEO of Christian Dior Couture Pietro Beccari spoke to me about the endless.This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill. During the pandemic, Dior has emerged as one of the most innovative luxury brands in digital marketing. CEO Pietro Beccari explains the company’s priorities, including exploration of new channels in China and a commitment to virtual try-on technology.
“Dreams do not have a price tag!” says chief executive Pietro Beccari in an interview at Dior’s headquarters. WWD selected Dior CEO Pietro Beccari as its Newsmaker of the Year, for his bold leadership of the French fashion house. Pietro Beccari will replace Michael Burke, Louis Vuitton’s CEO of 10 years, and Delphine Arnault has been named CEO and chairman of Dior in a major executive shakeup.
He quickly rose through the ranks at the luxury group, first leading fashion brand Fendi before being appointed CEO of Dior, the group’s second-biggest brand by sales, in 2018. In this exclusive interview, Pietro Beccari shares more on Dior’s fighting spirit, the latest in technology and innovation and the future of the house in the Middle East.
This BoF case study breaks down how Dior overhauled its product offer and marketing strategies under a new CEO, Pietro Beccari, and designers Maria Grazia Chiuri and Kim Jones. Pietro Beccari will succeed Michael Burke leading LVMH flagship Louis Vuitton, while Delphine Arnault will become Dior’s new CEO as part of the luxury conglomerate’s biggest executive reshuffle in years. Hours before their live-streamed Cruise 2021 show staged in Lecce in the Puglia region of Italy, chairman and CEO of Christian Dior Couture Pietro Beccari spoke to me about the endless.This week, Dior’s Pietro Beccari was named CEO of LVMH flagship Louis Vuitton, luxury’s biggest brand with €20 billion in annual sales. The job comes with high stakes and big shoes to fill.
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