If you’re starting a blog or business website, what’s the best way to see who’s visiting your page and what they like the
most? How would you analyze it? Find out more about Hotjar and TruConversion web analytics to know which one suits your needs better!
In this post, I’ll walk you through Hotjar and TruConversion and compare the features of both tools. Moreover, I’ll try to tell you what both are all about and how they work, as well as uncover a few pros and cons.
What is TruConversion?
TruConversion is a conversion rate optimization tool that analyzes data from your website visitors and helps you improve your conversions by showing you what works and what doesn’t. It doesn’t matter if your website visitors come from desktop computers or mobile devices. They will be analyzed in the same way.
It is not a secret that conversion rate optimization is one of the most crucial aspects of digital marketing. TruConversion is very essential for entrepreneurs and marketers to explore. And I’ve got some good news – there are now more and more tools that can help you with that. One such tool is this one.
TruConversion Pricing
The Basic plan costs $49/month billed monthly or $41/month billed yearly. The Plus plan costs $99/month billed monthly or $83/month billed yearly, while the Pro plan costs $179/month billed monthly or $149/month billed yearly.
TruConversion Features
TruConversion is a marketing and analytics service. It helps you understand the data and find out how you can use it to improve your conversion rates. With this tool, you get information that doesn’t exist anywhere else.
You get the data directly from people who came to your website and what they did there. You can use this data to decide better what to do on your website to improve its conversion rates.
TruConversion is a robust sales, marketing, and analytics tool for any business in today’s digital world. It is one of the best tools for testing new marketing channels. It is used to determine which channels are best suited to produce the desired conversions.
You can explore this tool by either taking an A/B test or looking at the data you get from your marketing channels. This helps every business make better decisions about their marketing budget and what channels (social media)they should focus on.
TruConversion is a new marketing technique that focuses on the future potential customer and not the current one. It’s all about getting them to purchase while they are in a buying mood. The process of this tool starts with identifying these people and providing them with the right offers at the right time.
It’s not just about handing out discounts, but also about offering their favorite products at a lower cost, capturing their details, and ensuring that the offer will be relevant to them in the future.
Pros of TruConversion:
- TruConversion is the most powerful tool for converting visitors into customers.
- It’s the best way to analyze data on your website.
- Use its features to improve your site and see how it can help you make better marketing decisions.
Cons of TruConversion:
- It isn’t free to use – you have to pay for a premium account to take advantage of all its features.
What is Hotjar?
Hotjar is a tool designed to help you analyze user behavior. It is straightforward to use and has several useful features. One of its essential features is the heat map. With this, you can see where your users are clicking and scrolling on your website.
Hotjar analyzes data about your site’s visitors or app users. You can tell what people are doing on your site or app by looking at the specific data that you get from it. For example, how long people spend on the site or app before they leave, which pages they visit first before leaving, which pages they spend the most time on, etc.
Hotjar does not have many alternatives like it, but it does compare to Google Analytics and Mixpanel in some ways. It is cheaper than both of these options and has many more features that they do not, which makes it great for startups and businesses with tight budgets.
Hotjar Features
Hotjar is the Swiss army knife of website and app analytics software. It is a great tool to help you identify and fix major problems like broken or confusing layouts, unclear navigation, and ineffective calls to action.
Hotjar is web analytics and user feedback tool for customer experience professionals. It tracks your visitors’ behavior on your site and gives you in-depth reports about what they do and how they feel.
The best use of Hotjar is to find out what users want, where they get stuck, and where they don’t find information or navigate away from pages. You can then take that data and create solutions to fix those problems. This tool is easy to use and understand to get started with it quickly.
Hotjar is a tracking and optimization tool that is very useful for website owners and marketers alike. Like any other SaaS product, it has its pros and cons that you should first consider before purchasing it.
Hotjar provides excellent insights into how people use your website. It tracks their cursor, mouse movement, scrolling behavior, clicks, and more.
The dashboard is easy to use with the user experience in mind. It is very intuitive, and you can get started right away even if you don’t have much experience with web analytics tools.
Hotjar offers many features and benefits for any digital marketing campaign. It is an excellent tool for all kinds of users, whether you are an individual or an organization.
It also offers several pricing plans according to your needs and budget – starting from a free plan which comes with basic features to a paid plan that offers advanced features such as A/B testing and custom dashboards.
Hotjar Pricing
Aside from its free forever plan, the Plus plan costs $39/month. The Business plan costs $99/month, while the Scale plan costs $389/month.
The best way to use Hotjar is to see your web traffic data in a visualized form. This will help you understand your visitors’ behavior and allow you to make strategic adjustments accordingly.
Pros of Hotjar:
- It is straightforward to use.
- It does not require much time to set up, and you can even start using it immediately after signing up for free.
- You can use it as an analytics tool that will help you understand user behavior on your site
- You can conduct surveys and polls through this app
Cons of Hotjar:
- Plenty of alternatives offer similar features at half the price or less than Hotjar.
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Conclusion
If you are a website owner, you need to know about these tracking tools. Hotjar and TruConversion are tools many websites use to gain insight into the behavior of their visitors. You can use Hotjar as a heat map for web pages, as a form filler, and for testing your site’s performance.
Try them for free and then decide for yourself. You need to find the best analytics tool for your business.
I hope that this article has given you the facts that you need to make a wise decision.
Please leave a comment and share.
Warm Regards,
Lily Munday
Tru conversations is something I feel like I will need in the far future. I need to drive traffic to my website and gain conversion so this will be a perfect tool to have. Thanks for this lovely review. I will be sure to do more research on it. I will also be sure to share this article with friends and family
This is great research for you, Daniel. It’s important to start taking note of tools that can help you down the line as your business grows. There are a lot of great products out there.