What is Guest Blogging For?

Ready to start building backlinks to your website but not sure how guest blogging can help you? I totally understandwhat is guest blogging? why you are asking what is guest blogging for? In my article, I will clear up all the myths and mysteries around creating backlinks.

How Hard Is It To Become A Guest Blogger

I’m going to be brutally honest with you. It takes time and effort but it is super worth it. Why? Google not only crawls your website for internal links to other articles on your website. But it looks for connecting links from authority sites to your website.

These external authority links tell Google about your content. Is it considered of a high enough standard that other websites are happy to be connected with you? 

Backlinks build your reputation and help you to rank higher.

What Exactly Do I Have To Do?

Recently I came across this amazing video by Ahrefs that will really help you to understand the process. Enjoy!

Definition Of BackLinks

Link building is the procedure of obtaining links from other websites to your very own. This is an external link. Different from an internal link to an article on your website or an affiliate link to a product. It is a way for users to navigate between pages on the internet.

Search engines utilize links to creep the internet. They will crawl the links between specific pages on your website, and also links in between whole websites.

There are several techniques for developing links. Even Search Engines agree that link building is one of the hardest tasks for website owners to achieve.

Still confused you can read more about creating backlinks here.

Several Search Engines invest a majority of their time attempting to do it well. Therefore, if you can master the art of developing premium links, it can truly put you ahead of Search Engines as well as your competitors.

Understanding Hyperlinks

To understand the relevance of link building, it’s important to recognize the essentials of how a link is created. How search engines see links, and what they analyze from them.

Begin of link tag: Called a support tag (for this reason the “a”). Opens the link tag as well as informs search engines that a web link to something else will connect.

Link reference place: The “href” represents “link referral,” and the message inside the quotation marks suggests the URL to which the web link is directing. This does not have to be a website; it could be the address of a picture or a document to download.

Sometimes, you’ll see something different to a URL, beginning with a # indication. These are neighborhood links, which take you to different areas of the web page you’re already on.

Visible/anchor text of link: This is the little bit of the link message that users see on the page, as well being the part that they will click on if they wish to open the link.

This link is usually formatted in some way to make it stand out from the message that surrounds it. Usually highlighted with blue color or another color, indicating to customers that it is a clickable link.

Closure of link tag: This signals the end of the link tag to the search engines.

How Do Search Engines Use LinksHow do search engines use guest blogging

  • To find your webpage articles
  • To access the ranking of your content

Once they have crawled your webpages Google or any of the other search engines decide if your content is of high quality. And will be rated well for appropriate keyword phrases. When they do this they also assess your backlinks to other authority websites. 

The more premium websites linked to you the higher the rating you will receive in search results.

Page ranking has been utilized as a part of the total ranking algorithm since the late 1990s. It has become a solid signal of determining the quality of a web page. A backlink from another premium website is a vote of confidence in a website’s offered resources.


Way back in the 90s if you had any links from a directory it was considered a good backlink. But in 2012 as the internet grew a technique to rank different websites was needed and an algorithm was created that wouldn’t be fooled by what is known today as blackhat backlinks. This was the invention of the Penguin update.

Unfortunately, scammers tried to find all sorts of different ways to scam the backlinks necessary to rank well with the new algorithm. Although, in 2012 Google implemented a new algorithm to better catch sites deemed to be spamming its search results. In particular, those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

In 2016, the final update to the Penguin algorithm saw it integrated into Google’s core algorithm, meaning Penguin was now evaluating websites and links in real-time.

There is no longer any advantage to trying to fool the algorithms and it is better to invest your time in building relationships with Premium or authority websites through guest blogging.

Allocating Timeallocating time for guest blogging

If you watched the video above you can see that it does take some time to find sites that will not charge you to be a guest blogger. Once you have identified these sites then you need to look at what you can offer them. Look at their conditions to apply or check with them what their rules are and make sure you meet their requirements.

This is a relationship that you are creating for mutual benefit, so take the time to get to know their website and what they promote. Aim to impress them with your research into their company policies and how they present their business to the world.


I cannot stress strongly enough that once you have quality content flowing onto your website, and you are promoting it on several social outlets, you need to start building backlinks. This is your three-pronged plan to having a successful internet business.

  • Create quality content
  • Promotion on social media
  • Build backlinks to your website

There is no quick solution or magic trick to building a strong website, all you have to decide is where you should and need to put in the effort and time.

Wishing you a huge success.

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6 thoughts on “What is Guest Blogging For?”

  1. I have noticed many times that backlinks are very useful and important, but until now I did not know in what way and why. This explanation of the links has been explained so well that it is now clear to me, who is even more of a beginner in this world of websites. Now I understand the meaning of internal links, external links, backlinks. And I will start paying more attention to that.
    And now I also understand why a lot of people stress the importance of collaborating with other bloggers and arranging for a guest post. I got a lot of information in this article, thanks!
    I wish you all the best

    • It’s always a pleasure Nina to feel that you have explained something simple enough to reach people wherever they are in their journey. I’m delighted that now you understand backlinks, why you need them and how to get them.

  2. Very educating. Now I know the importance of guest blogging. I have not guest blogged before. In fact, I don’t even know much about it until now by reading through how search engines use links and its history. I perceive that this should be a topic or course on its own. 

    This is one thing that lots of affiliate marketers don’t have idea of. Now I understand this concept very well and will put in my effort on this to better improve my rankings and build a good relationship with search engines.

    • Thanks, Leon, I think you have a very good point about this being a whole topic of its own but at least you know now and can have it in the back of your mind as you build your business to success. Good luck with improving your rankings.

  3. This is a very educational post on guest blogging and link building. I now understand the difference between internal links, external links, and backlinks far better and know that I need to pay far more attention to them when blogging. 

    I have not yet done any guest blogging and wanted to watch the video from Ahrefs about it. 

    • I’m so pleased that this clarified the whole link things as it is really something that you need to get your head around in the internet world. Interlinking all your content is so crucial.


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