Are you brand new to building a website business? Haven’t a clue? In fact, wondering what does SEO mean?I know how you feel and I’m going to make you feel a lot better about learning the ropes, in why use the free Yoast SEO plugin?
One of the reasons most people never get off the ground when creating their first website is a lack of knowledge of how the whole internet works. Pretty much all of us know about Google.
You’ve even searched for stuff on Google and how easy was that? Now think about how the information that you were looking for arrived on Google?
Did you actually ever scroll past the first page of posts that met your search? I never bother because it usually contains the best choice of posts.
There is a reason for this! Algorithms that make up the Search Engines that classify every post and website on the internet. It’s very clever. Google, Bing, and Yahoo have a set of standards that must be met to be on the first page. Very tough to rate there and Google has been making it tougher. They follow very specific criteria.
What is SEO?
SEO – Search Engine Optimization. So what does this have to do with Yoast SEO?
Yoast is one of many free plugins that you can use on any website to help you rank on the first page. Even better, it will teach you how to write your content so that you are writing better and adding in SEO as you go. WordPress created the Yoast Plugin in 2008 and has been perfecting it ever since. If you add Grammarly free to your website you will be well covered in polishing your writing skills.
How can it help you get noticed by Google, Bing, and Yahoo?
If you are a total newbie this tool can really help you to get in the game. Once you load it on your website, it will spell out where you are going wrong in your Readability and your SEO Analysis and tell you how to fix it.
Obviously, I actually like being spoon-fed when it comes to the English language as it is something I only know what I learned in school. I have enough new things to learn about.
They make it fun by using street light color warnings on your WordPress page. Red, Orange, and Green. Getting both the Readability and SEO lights to turn green, makes it clear when you are getting the instructions correct.
What problems do they warn you about?
- Flesch Reading Ease
- Passive Voice
- Consecutive Sentences
- Subheading Distribution
- Paragraph Length
- Sentence Length
- Transition words
If this sounds complicated to you, don’t run for the door yet because Yoast does all the hard work. It will analyze what you have written and give you hints on how to fix it. There is even an extra information button to their tutorials if you need to drill down in your learning.
- Outbound links
- Internal Links
- Keyphrase in Introduction (First paragraph)
- Key phrase Length
- Keyphrase in Meta description (You need to know this!)
- Meta Description Length
- Image Alt attributes (putting names on your pictures)
- Text Length
- Keyphrase in Title
- SEO Title Width
- Keyphrase in slug
These are a lot of areas that you need to be aware of if you want to be successful with your content. You will need to build backlinks, but that’s another story. Miss a couple of key ones and you will be wondering why you are on page 20 not on the first page.
Creating the best Meta description
You may be wondering what on earth this is? When you Google something and are given a list of posts to read from the firstpage, you will usually read the sentence below the title to see if it is what you wanted to know. This is your meta description.
Yoast makes it very easy to create and see what you have written before you publish and slowly you will become more succinct in explaining in a few words your post.
How do you create a great title? Is it too short? Too long? Will it rank? (for this you need to check out Jaaxy) Yoast will warn you if you are not following the rules that will help you to rank.
How Much Does It Cost?
Great news, it’s free! Everything I have outlined above comes in the free plugin. You can upgrade to premium for even more features but I haven’t needed to and at $89 a year it doesn’t really make any sense. It is very simple to install on any website and you will be up and running very quickly.
Making the Most of Your Website
Deciding to join the online business world is a big decision but one that has to be made. It’s obvious that more people are shopping online and if you already own a brick-and-mortar business you will need to get online.
This can be expensive and inconvenient. Just consider, if your website is up and running and you have no idea how to change it then you will always have to wait for a technician to do the work. Consequently, not only is this expensive but you will always be paying out for skills that you can develop fairly easily.
Don’t do it alone Wealthy Affiliate is here to help and you start for free, and 10 free videos.
There is a lot of pleasure in creating your own website. Making decisions on how it will look and work for customers visiting.
Adding widgets to allow quick contact or for the customer to make an appointment. Have the ability to promote seasonal sales and discount products with a few clicks.
Looking for a solution
Writing content has always been a huge challenge for me. It wasn’t that I couldn’t write content but that I wasn’t sure what would get the attention of Google. Consequently, I was diligently following the lessons on the Wealthy Affiliate learning platform, as they are fantastic and explained in detail what SEO was and how to create it.
But I knew I would never remember every important detail when I was writing, so I went looking for a solution. I found the answer with the help of my mentor on the Wealthy Affiliate Learning Platform.
Amazingly, I kind of tripped over this learning and hosting company when I was searching for a way to make money online. For the price of hosting one site per month, I received the option to host 50 sites, do over 120 lessons on every aspect of building one, and writing content.
Live lessons every week with an expert. As well as being part of a community of entrepreneurs who I could ask questions and connect with, it was a bit of a no brainer when I could try it for free for 2 weeks.
Still, I wanted a daily system that would alert me to SEO tips that I had left out and remind me of structure, etc, that would help me rank. Now that I use Yoast I get indexed faster and to the first page in Google, consequently, I’ve recently made several sales commissions.
As a Baby Boomer, it takes me a lot of repeats to remember anything new and I need to be prompted every time I write until it sinks in.
My Wealthy Affiliate mentor came to the rescue again and loaded Yoast Free onto my website and as the saying goes, ‘the rest is history’.
Features that work every time
I really enjoy writing content in word press, now that I have my Yoast traffic lights to guide me. It has become a game trying to get the lights to turn from red to orange and then to Green. Two Green lights and you’re ready to publish.
This rating is in two key areas, Readability and SEO. It has become second nature for me tolook at the lights on the right hand of the screen and register their color.
Then I scroll down the page to find a detailed account of what needs to be changed, to make it read better or register better in SEO.
There is even a prompt to write a great meta description that shows below your title on the Google listing.
It has taught me about slugs and keywords, Internal and external links, heaps!
Not that all these top ten points aren’t covered by our training at Wealthy Affiliate but having it in my face as I write content has helped it to sink in, it’s also a fun game.
In conclusion, I can’t recommend Yoast more highly. Having something to prompt you to be better at SEO and Readability will help your productivity. Content is the key to your success.
I hope that you have enjoyed this review and it has helped to clarify what you may need to do to be more successful in your online business website. Please leave me a comment and share it.
Happy to help.